In Articles, Business, Instagram, Instagram Reels

instagram reels time length matters.

Trying to go viral on Instagram Reels? If so, tip number one: your Reels should likely be shorter than you think.

See, Reels are all about engagement. Your goal is to hit the sweet spot that keeps people interested without causing them to disengage. The algorithm will then see your content as valuable and may show it to more users.

Reels are all about engagement. ~ Sara Sabaliauskas

Now, exactly how short should your Reels be? To answer that, let’s go over the ideal Instagram Reels time length and what that means for you.

The Rule of Thumb

When it comes to Reels time length, there’s no one-size-fits-all answer. That said, it’s best to stick to Reels that are 7 to 15 seconds long.

Why is that? For starters, a short Reel will loop more often, which pushes up its view count and helps users discover it. Plus, it’s always a good idea to provide the most value to your viewers in the shortest time possible.

Of course, shorter isn’t always better. For example, a 7-second product demo Reel is unlikely to be that useful. Also, your target audience may simply be more interested in longer Reels, which brings us to…

Learning From Competition

Doing some competitor analysis can help you figure out what may work for your business. Fortunately, all you need is readily available!

To see an account’s Reels, head to their profile and tap the reel symbol. Once you’re in the Reels area, check which content performs the best. Are they short and relatable reels, longer how-to videos, or something else?

Repeat this process with all your major competitors. Pretty soon, you’ll have a better idea of which Reel lengths get the most engagement in your industry.

Experimenting With Reel Length

Another way to find your perfect Instagram Reel length is to experiment a bit. Every account is different, and testing can help you find out how different.

If your business is just getting started, it’s better to focus on shorter Reels. The most popular Reels tend to be under ten seconds long. By comparison, longer content works better in a well-developed niche.

Analyzing Past Performance

As you test different Reel lengths, look at they perform with your audience. This is the best way to find out what people want to see.

Consider using Instagram Insights to evaluate the best Reel length. Go to your Insights Overview area, then tap Accounts Reached. For Reel-exclusive insights, scroll down to Reels and tap the right arrow next to it.

Maybe someday one of your reels will even go viral!

Instagram Reels Time Length Made Easy

Figuring out your ideal Instagram Reels time length isn’t a simple process. That said, the above tips are a good starting point. As long as you’re willing to put in the effort, you’ll get there in the end, and generate leads for your business!

Want to learn more about the intricacies of Instagram marketing? We can teach you how to make an Instagram reel that’s perfect for your business! Let’s start growing your account organically! Contact us here—we’ll get back to you soon.

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