Video podcasting is here to stay. This guide will teach you how to make a video podcast and convince you why you shouldn’t wait any longer!
Did you know that video is the number one source of information for 66% of people?
If you believe that you have a large podcast audience, think of the growth you can build if you get started right away!
Not sure how to make a video podcast or why you even should? Keep reading to find out how video podcasts are perfect for small businesses, too!
There are a few different ways to create a video podcast, but working with a video production company can help you with any method you choose.
Static image recording is the easiest method. All you’ll have to do is convert the podcast audio file into a video file and add a static image to display while the user listens.
In-studio recording involves setting up video equipment in the recording studio to show the conversation between hosts and guests.
Another option is remote interview recording. This is when you capture footage of multiple speakers when they aren’t in a room together.
The video will still show all speakers at once, but you can use tools to maximize a certain speaker at one time.
Lastly, you can utilize interviews and b-roll recordings to combine with the podcast recording.
For example, if you make a reference to a movie clip, you can edit that asset into the video so viewers can see what you’re talking about.
Start Now and Don’t Wait
Podcasts with video are becoming a trend that doesn’t seem to be going away.
One of the main reasons to start a video podcast is that people enjoy putting a voice to a face. You can create deeper viewer connections by adding faces to your podcasts.
Here are some additional reasons to consider starting a podcast video:
Reaches a Wider Audience
As popular as podcasts are, a lot of people still prefer to consume video content. By adding a simple element to your podcast, you have the ability to reach a wider audience. Video podcasts have great SEO properties, too! Click here to learn more about SEO for podcasts!
Once you start doing video recordings, you’ll notice growth over time. In some spaces, you won’t be able to compete with other podcasters without video.
Video Is Social
Social media platforms, like Instagram, are optimized for video. If you’ve noticed that videos are set to autoplay without sound, this isn’t a coincidence.
Adding this one extra element to a podcast makes it more engaging for users that come across the podcast on their social media feeds.
Although you can post audio clips to social media, they aren’t nearly as engaging.
Christopher Slater, pictured on the right, prepares for an upcoming episode of The Omaha Podcast.
You’re Already Doing the Work
If you think about it, there’s not much of a difference between creating a podcast and making a video podcast. In terms of labor and time, you are basically doing the work already.
Adding a video element requires just a few extra steps and minor expenses.
Whether you already have one or not, starting a video podcast should be at the top of your mind.
There are different visual elements you can implement in your show. Plus, you gain a wider audience and a better social media presence.
Let’s get started! Contact us today for strategic consulting and video production services.