How to Make a Video Podcast and Why You Should

Have you considered making a video podcast? This podcast guide will help! Let's dive in! Did you know that video is the number one source of information for 66% of people? If you believe that you have a large podcast audience, think of the growth you can build with a video podcast! Not sure how to make a video podcast or why you even should? Keep reading to find out. In this guide, you'll learn how to make a video podcast and we'll discuss best practices and the benefits of doing so.

How to Make a Video Podcast

There are a few different ways to create a video podcast, but working with a video production company can help you with any method you choose.

• Static image recording
• In-studio recording
• Remote interview recording
• B-roll recordings

Static image recording is the easiest method. All you'll have to do is convert the podcast audio file into a video file and add a static image to display while the user listens. In-studio recording involves setting up video equipment in the recording studio to show the conversation between hosts and guests. Another option is remote interview recording. This is when you capture footage of multiple speakers when they aren't in a room together. The video will still show all speakers at once, but you can use tools to maximize a certain speaker at one time. Lastly, you can utilize interviews and b-roll recordings to combine with the podcast recording. For example, if you make a reference to a movie clip, you can edit that asset into the video so viewers can see what you're talking about.

Why Should You Start a Video Podcast?

  Two Brothers Creative and 316 Strategy Group taking notes in between video podcasts in Omaha, Ne.  Podcasts with video are becoming a trend that doesn't seem to go away. One of the main reasons to start a video podcast is that people enjoy putting a voice to a face. You can create deeper viewer connections by adding faces to your podcasts. Here are some additional reasons to consider starting a podcast video:

Reaches a Wider Audience

As popular as podcasts are, a lot of people still prefer to consume video content. By adding a simple video element to your podcast, you have the ability to reach a wider audience. Once you start doing video recordings, you'll notice growth over time. In some spaces, you won't be able to compete with other podcasters without video.

Video Is Social

In this podcast video, you'll watch a video podcast sizzle reel. Social media platforms, like Instagram, are optimized for video. If you've noticed that videos are set to autoplay without sound, this isn't a coincidence. Adding video to a podcast makes it more engaging for users that come across the podcast on their social media feeds. Although you can post audio clips to social media, they aren't nearly as engaging.

You're Already Doing the Work

If you think about it, there's not much of a difference between creating a podcast and making a video podcast. In terms of labor and time, you are basically doing the work already. Adding a video element requires just a few extra steps and minor expenses.

Start Your Video Podcast!

Whether you already have a podcast or not, starting a video podcast should be at the top of your mind. There are different visual elements you can implement in your show. Plus, you gain a wider audience and a better social media presence.

Podcast Marketing in Omaha

Matt Tompkins of Two Brothers Creative visits with Joseph Kenney and Christopher Slater of 316 Strategy Group Omaha Podcast Production leveled up in 2021 with the partnership between 316 Strategy Group and Two Brothers Creative. This dynamic partnership delivers next-level audio and video podcast production to the Omaha community and beyond. "We Specialize in delivering a level of video quality that matches the largest production companies in the country," said, Matt Tompkins of  Two Brothers Creative. Whether you're a veteran podcaster who needs help taking your audio podcast to the next level or an aspiring podcaster with a story to tell, our Omaha Podcast production services are just a phone call away.

Our podcast team in Omaha will discuss the following with you:

• Podcast Name
• Podcast Description
• Podcast Niche
• Podcast Recording
• Podcast Distribution
• Podcast Marketing
• Podcast SEO

Click here to read our Omaha Podcast Production Guide and start working toward your small business podcast today! Let's get started! Contact us today for strategic consulting and video production services.