In Articles, Podcast, Podcast SEO, Podcast Tips, Podcast Topics, Uncategorized

Brainstorming podcast topics doesn’t have to be difficult. Here are a few tips to help you get started.

Coming up with podcast ideas for new episodes can be tough. To help make your brainstorming process a little easier here are some of our top tips.

Podcasts are an excellent marketing tool that can help brands reach their target audiences, no matter how niche they may be. Apple Podcasts is the leading player in the podcast app market, and adding content to that platform and potentially being featured there is ideal for increasing brand visibility.

More and more brands are turning to podcasts as a way to reach their audience. Omaha is no different – many local businesses are creating their own shows. They have control over the entire process from podcast development to distribution and marketing.

“An added bonus of having your own show is that you own the media.” ~ Joseph Kenney

Podcasts have become increasingly popular in recent years, and they are a great way to target specific niche audiences. Everyone knows that content is key when it comes to marketing. Great content not only sells a brand but also builds trust and authority – something that will always be beneficial for businesses in the long run.

For both listeners and brands, podcasts are extremely valuable because they offer informative and educational content. However, it can be difficult for brands to constantly come up with fresh topics that would appeal to their audience. Our Podcast Agency Partnership helps businesses in Omaha develop a 12-month storyboard of topics and ideas. But, it all starts with brainstorming.

Engaging in topic brainstorming sessions is a great way to encourage creative thinking.

If you’re looking to create a branded podcast that will captivate your target audience, here are some brainstorming tips to get you started.


Many brainstorming sessions can be challenging due to factors such as time constraints, lack of organization, and participants losing interest.

  1. Time constraints
  2. Lack of organization
  3. Losing interest

Brainstorming for podcasts should allow a group to collectively solve problems and explore new possibilities.

If only one person is talking, it creates a problem.

Too often, shyness or introversion is seen as a weakness. And while it’s important to embrace the diversity of thought, sometimes team members simply agree with the first opinion without further discussion – this phenomenon is known as groupthink.

Podcast brainstorming sessions can often be unproductive if people are not careful about monitoring the discussion or preparing ahead of time. If you’re not mindful, you may find that the early ideas being discussed end up disproportionately influencing the direction of the brainstorming session.

All too often, those in charge end up going with the less creative ideas that came out of a brainstorming session.

In order to have an effective brainstorming session, we need to make sure that we overcome these challenges. The podcasting tips below will help!

Meet With Your Team

seo expert teaching omaha business around a table

Podcast brainstorming starts with your team. Never underestimate the power of a good team brainstorming session. Brainstorming allows you to better develop ideas that come from your “ideas bank” without the worry of judgment.

Similarly to other poorly-run office meetings, a brainstorming session gone wrong can be a huge time and energy waste for teams. When colleagues are sharing ideas, sometimes the “pack mentality” takes over and people conform to one line of thinking instead of exploring different possibilities.

This can prove to be a limiting factor, especially when your goal is to procure a wide array of solutions or ideas.

If you want to make the most of your time, it’s important that you stick to a set of guidelines.

And…staying on schedule is one of them!

Staying on Schedule

Keep Brainstorming Sessions on a Schedule is critical to picking successful podcast topics.

Depending on your goal, the ideal length of a brainstorming session will differ. Having shorter meetings; however, it helps to keep the group concentrated, and less likely they will get tired. Although, if they are too short in duration , you might not have many outcomes.

In order to have a productive meeting that lasts about an hour, come prepared with a plan and make sure everyone else in the group is doing the same. Beforehand, ensure that everyone knows what topics will be covered during the meeting.

Define The Problem

Keep in mind what the main problem is: When thinking about new topics for your podcast, it’s easy to get sidetracked. But don’t forget that you need to focus on content that will make you stand out from the competition.

The timing of your meeting is vital to its success. Late afternoon is when people are the most sluggish and mentally fatigued. Or worse, they’re watching the clock until they can leave.

Stay Positive

Keeping criticism to a minimum is essential. Brainstorming isn’t about critiquing ideas at the moment. Instead, it’s about getting the ideas out into the open and then taking the time to evaluate them later on.

Time for reflection is crucial to keep the creative process moving forward for your team. Criticism and arguments will only hold you back. Maintain momentum!

All team members should provide objective assessments of the ideas at the end of the brainstorming session.

When we treat feedback as an opportunity to improve our work, it feels less like a personal attack.

Brainstorming for a podcast is a group effort and everyone should feel comfortable contributing feedback and exploring ideas.

Having The Right Team

If you want your podcast to be successful in the long run, it’s important that you choose the right team to help brainstorm ideas.

By working with other professionals in different industries, some exceptional results can be achieved. Ideas can come from anywhere. At 316 Strategy Group, we believe that great ideas are inspired by many different sources.

Our company, 316 Strategy Group, strongly believes that our team makes wiser decisions when we collectively pool our knowledge and expertise. It allows for a diversity of opinions and ideas to be brought forth in a discussion.

When employees, managers, and seniority are engaged, they become more invested in solving the problem and finding stronger solutions.

It is crucial to be mindful of who you invite to contribute to these podcast brainstorming sessions. A group of only like-minded individuals will prevent fresh perspectives and new ideas. Instead, aim for a diverse crowd with representatives from all levels within the company.

Your Audience Matters

It is crucial to come up with ideas that your audience will find compelling when picking a topic for your podcast if you want it to be successful.

“Finding meaningful connections with your podcast listeners is everything.” ~ Joseph Kenney

Your business podcast will not garner a large listenership if it feels impersonal. Always keep your audience’s interests at the forefront of your mind when brainstorming new episodes or topics.

Dedicate some time to identifying and learning about your target audience.

  • What information do your listeners need?
  • What problems do they need to solve?
  • What are they doing when listening to your podcast; walking, commuting to work, at the gym, or perhaps cleaning?

Keep up with the trends by brainstorming ideas that focus on what is popular and matters to your target demographic.

Podcasting is an intimate experience, so it is essential to focus on providing value and building a connection with your audience.

Think BIG

We had some of our biggest successes at 316 Strategy Group when we encouraged our team to think big. And you can, too.

Podcast brainstorming sessions shouldn’t be overly restrictive. Yes, maintaining a positive attitude and staying on schedule is important, but the main focus of a brainstorming session is to come up with fresh ideas. Keep your team encouraged so they will do just that!

Think big. And once you do that. Think bigger.

If you want to succeed in podcasting (or any media format, really), being creative is a must.

Generate Ideas

young man sitting at a table with a podcast microphone

Image: Cole Vanderheiden, an up-and-coming race car driver, on a recent podcast. 

All of these great ideas for podcast topics- where do they go?

Imagine a place where all of your best ideas are kept in one spot, available for anyone on your team to add to or develop. That’s an idea bank. Centralizing great ideas helps brands communicate and even vote on new ones, making the process more efficient overall.

Given that inspiration can come at any time, it’s critical to have a designated space for jotting down podcast ideas as soon as they come to mind. Your “bank” of topics can be complex or simple, but the essentials is having all your thoughts in one place.

Thankfully, there are plenty of collaborative options to help keep your ideas organized! Below are a few apps we believe you’ll find useful.

  • Trello
  • Google Docs
  • Airtable
  • Asana

Opt for a shareable program or app that offers a collaborative aspect if you’re working in harmony with others.

What’s The Market Look Like

Want a successful podcast? Of course, you do. Take the time to evaluate the current market.

A successful marketing campaign requires a marketer to be vigilant and always aware of what changes or trends are happening in their industry. The podcasting industry is no different.

Right now, the majority of podcasts belonging to popular categories have to compete in order to be seen. Without the right game plan or simply a lack of expertise, it may be difficult to compete.

Investigating how other similar podcasts are formatted will help you customize your show to better appeal to your target audience.

This will give you the opportunity to identify any holes in the market.

By taking a closer look at your competition, you can make sure that your podcast is offering value that others are not.

You should also be on the lookout for new ways to reach your target audience.

Looking at and researching your competition is a great way to come up with new ideas and make your brand stand out in the highly competitive podcast industry.

If you can’t find any podcasts with a related niche podcast topic, ask yourself why that is. Maybe it already exists but wasn’t successful or sustainable.

While it’s admittedly tough to say why a podcast may have been discontinued, try brainstorming topics or ideas where podcasts do exist.

When you’re checking out the competition, don’t just compare content. Note their format, too.

Listening to other podcasts can help give you ideas about presentation style and how to talk about your topics.

Here are the 7 Most Popular Podcast Formats

  • The interview podcast format.
  • The solo/monologue podcast format.
  • Conversational/co-hosted podcast format.
  • The panel podcast format.
  • Non-fictional storytelling podcast format.
  • Podcast theater podcast format.
  • Repurposed content podcast format.

Your podcast will definitely change as time goes on, even if you choose one of the aforementioned formats. To make your podcast stand out, it’s crucial to always think about ways you can improve or develop your format to make it your own.


Keep your target market at the forefront of your mind while coming up with ideas for podcast topics. After you have a good grasp on who your episodes are meant for, look into general trends within that market to give yourself some inspiration.

Having a designated place where you can store your ideas as they come to you provides you with a backup resource for when you are struggling to come up with topics to write about.

Brainstorming sessions are excellent for coming up with creative and often unanticipated results. Here at 316 Strategy Group, we have brainstorming sessions regularly. For example, every Monday we discuss our clients and what changes we would love to see happen with their brands as a whole.

Brainstorming sessions are key for generating podcast topic ideas. Regardless of someone’s experience level or Rank within a company, two heads (or more) are always better than one.

Two Brothers Creative


Image: Christopher Slater, Matt Tompkins, and Joseph Kenney. Together they have a podcast partnership in Omaha.

Two heads are better than one and that’s why we partnered with Two Brothers Creative to offer the best podcast services in Omaha. We offer a wide range of services to help our clients succeed with their business podcasts.

Omaha Podcast Production just got better! This unique partnership delivers next-level audio and video podcast production to the Omaha community and beyond.

This partnership, led by Joseph Kenney and Christopher Slater of 316 Strategy Group and Matt Tompkins of Two Brothers Creative, takes podcast production to the next level. Our podcast agency partnership offers a comprehensive service that covers everything from recording to distribution to marketing strategy. Whether you’re a business owner or a thought leader, we can help you take your podcasting game up a notch.

  • Podcast topic development
  • Podcast title selection
  • Podcast storyboarding
  • Podcast music selection
  • Podcast artwork
  • Podcast description writing
  • Production of podcasts
  • Distribution of podcast
  • Podcast SEO (Search Engine Optimization)
  • Podcast Social Media Strategy
  • Podcast Press Releases
  • Marketing of podcasts

Two award-winning creative agencies bringing state-of-the-art technology and podcasting services to Omaha!

With this partnership, Omaha Podcast Production has reached the same level of quality as any other podcast production company in America if not better. Our audio and video podcasts produced in Omaha are of the highest quality. And, if you’re not local to us, no worries! We offer the same great podcast services remotely. So whether you are a business owner in Omaha or Tucson, we can still help get your podcasts up and running!

In the summer of 2022, Two Brothers Creative opened the doors to the most state-of-the-art podcast studio in Omaha. The opportunity for Omaha business owners to take advantage of having their podcasts recorded in a high-quality studio was too good to pass up.

In just a few short months, the Omaha podcasting scene changed dramatically. Local businesses were now able to produce podcasts that rivaled the big names in quality and clarity. Omaha Podcast Production has changed quickly.

Our podcasting partnership is quickly becoming the most sought-after podcasting service in Omaha. If you are a business owner or a thought leader, our Omaha Podcast Production can help take your podcast to the next level.

Omaha Podcasting Services

Business owners may be wondering what’s included in our Omaha podcasting services.

  1. Podcast topic development
  2. Podcast title selection
  3. Podcast storyboarding
  4. Podcast music selection
  5. Podcast artwork
  6. Podcast description writing
  7. Podcast video shorts
  8. Podcast social media graphics

Finding a podcast partner for your business can be difficult. If you’re eager to connect with a podcast agency that will be there for you every step of the way, we encourage you to connect with us to discuss your podcast ideas.

The Omaha Podcast

316 Strategy Group and Two Brothers Creative host Omaha’s most successful podcast show, The Omaha Podcast. The Omaha Podcast has ranked as high as #106 in the American Business & Entrepreneurship genres.

The Omaha Podcast is a community created to help entrepreneurs like you succeed in Omaha, Nebraska. In every episode, you’ll learn what has made local businesses thrive, how they built their success, and the lessons learned along the way.

We’ll hear these stories directly from Omaha entrepreneurs, business owners, and community leaders to help you create your own success story.

This is your community. This is The Omaha Podcast.

Next Steps

Are you interested in learning more about our podcasting services in Omaha? We encourage you to take that next step and reach out to us. Click here to be connected with Omaha’s best podcast production company.

That’s why we’ve brought on Omaha’s best and brightest to help with your podcasting needs. We offer Omaha’s best podcasting services because we understand the challenges that business owners face when trying to connect with their target audience.

We know how to produce high-quality podcasts that will reach your target audience and help you achieve your business goals. We’re excited to partner with you to create a successful podcast that Omaha will love!

We look forward to visiting with you about your business.

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