Not sure how to create a podcast trailer? Or maybe you don’t even know what purpose they serve. No worries. Our podcasting experts are here to help.
Trailer videos are used in movies and television programs to pique the interest of potential customers or fans. Podcasts, too, are no exception. A strong podcast trailer may help you reach the ears of the people who would be interested in your program.
Make a professional-looking podcast trailer with this guide!
Although podcasts without trailers are acceptable, we highly advise you to include one! Some podcasts require more than one trailer.
There’s a good possibility that your podcast trailer could use some improvement, whether it’s adding, updating, or replacing existing episodes.
Let’s take a look at several different sorts of podcast trailers and the functions they play in a podcast’s success.
In many ways, podcast trailers are like movie or TV trailers. They’re a promotional tool, designed to build anticipation and excitement for an upcoming series.
Effective Podcast Trailers Should:
- Provide insight into your podcast including benefits and features.
- Make a firm commitment to keep your word.
- Describe the podcast show’s who, what, when, and why.
- Tell the whole truth on your podcast trailer (not deceptive). Make no promises you can’t keep.
- Tease the podcast listener’s appetite. A list of future podcast guests, subjects, or short audio clips from yet-to-be-released episodes can all be used to do so.
- Include a prominent Call to Action (CTA) to subscribe, follow, or like the page.
Still interested in learning more about how to create a podcast trailer video? Great! Read about creating a podcast sizzle reel next!
Publish a Sizzle Reel
A well-produced podcast trailer can have a long shelf life…even after your podcast has launched!
On the day of your launch, most podcasts desire to be accessible on as many platforms as possible (Apple Podcasts, Google Podcasts, Spotify, Stitcher, etc.). It might take some time to get approved and listed in all of the major podcast directories. Our podcast consultants will make sure to assist you not just with production but also with the distribution.
Until your program has been approved, you won’t be able to market it on the major podcast platforms effectively. However, you won’t be able to publish your first episode until you’ve been authorized. This produces a chicken-and-egg problem.
We recommend creating and publishing a brief sizzle reel or coming soon podcast trailer. As a result, you may submit your program to the main directories before releasing your first full episode.
Are you starting to understand the importance of why you should create a podcast trailer video? Great, keep reading our guide for successful podcast trailers!
Podcast season-level trailers are your best friends if you produce your podcast in seasons or if your program has taken a break recently due to finances, workload, or personal circumstances.
Have you been away from podcasting for a while? A season-level trailer is an excellent method to re-engage your existing podcast audience while also letting them know you’re returning soon with fresh content.
Season-level trailers are an excellent method to re-activate listeners’ radars after a break, as well as to generate excitement and interest for the next season.
Although we hope there’s no need for a hiatus, you now have a better understanding of why you would create a podcast trailer for one.
Evergreen – For New Subscribers
Whether you’ve published one episode or a hundred, an evergreen season-level or series-level trailer is a fantastic way to make a good first impression on potential new podcast listeners. Keep in mind that Apple Podcasts frequently “pins” trailers to the top of podcast feeds. This is comparable to YouTube’s “channel trailer” or Facebook’s “cover video” placement. It may be used in a similar manner.
Consider how many more potential new listeners will use your podcast trailer to help them decide whether or not they want to subscribe if it’s in a prominent position.
The well-produced trailers explain the following:
- What is the podcast?
- Who you’ll hear from in the podcast?
- What are the benefits of listening to the podcast?
Learning how to create a podcast trailer will help you connect with new listeners and ultimately build a larger brand!
Keep In Mind
Producing a podcast trailer isn’t as difficult as it sounds but be sure to work with a professional podcasting company like 316 Strategy Group and keep these podcasting tips in mind:
- If you don’t already have one, make a podcast trailer that is available to new listeners.
- Don’t allow your podcast trailer to become too outdated. If your program undergoes a significant change, update your podcast trailer.
- Make sure your trailers have the correct episode type set to the trailer. If you’re not sure how to do this, check with your hosting firm or contact one of the podcasting experts at 316 Strategy Group.
If you follow these tips, you’ll be sure to create a podcast trailer that will engage listeners and help your podcast grow! As always, if you need any help podcasting help in Omaha, don’t hesitate to reach out to us at 316 Strategy Group. We’re always happy to help!
Podcast trailers are a great way to connect with new listeners and with potential customers for your small business. You’re probably getting excited but there’s still more to learn about how to create a podcast trailer. . . not all are created equal!
Not All Trailers are Created Equal
Podcast trailers have a variety of purposes in mind. Take a look at some of the many types of visual and audible trailers you can create.
Coming Soon Trailer
The trailer will be available before the premiere date, on a date to be determined. Before it debuts or starts airing, a coming soon trailer is employed to pique viewers’ interest in a brand-new program or season.
Consider the show trailer to be your podcast’s highlight reel, showcasing its most interesting material, sound bites, and quotes. Show trailers are used to promote your show everywhere, including on social media sites and websites. These trailers may assist individuals in deciding whether or not they want to listen to your podcast.
Podcast teaser trailers, like television teasers, are frequently played at the conclusion of your program to promote the following episode. Promote the next episode by showing a few intriguing instances from it in a podcast teaser trailer.
It might be difficult to choose the greatest parts of your program, but keep your previews under two minutes long. To help you stay within the time limit, start a podcast outline. Take a look at a typical show trailer’s outline.
Begin By Describing Your Program
Begin by describing your show and hosts so listeners know what they’re hearing. After that, give a succinct description of the subject matter of your program. Consider how you might effectively communicate your podcast to your targeted audience using your tagline, which you developed while developing how to effectively present your podcast to your targeted audience.
Image: 316 Strategy Group and Two Brothers Creative working on Omaha Podcast Production in a dynamic partnership.
Leave Them Wanting More
Find the features that define your podcast show’s listening experience. Include your personal favorite quotations if you interview people. If you tell tales, start with pertinent details that assist shape your tale.
Near the conclusion of your highlights, create some anxiety or interest by introducing the issue in a story, delivering a surprising twist, or leaving them with an unanswered issue by a guest.
Call Your Listeners to Action
Last but not least, provide your podcast audience with a clear next step to take. Make sure listeners know when new episodes will be published, and don’t forget to suggest they should subscribe.
Connect With Sound
Consider what sound a typical listener would hear when they think of your program. If you have recurring background music, make sure to include it. Make sure to include anything that has an appealing laugh or phrase. Using sounds that are linked with your podcast show might help you connect with new listeners as well.
Once you’ve created a podcast trailer, make good use of it. Use your trailer to increase buzz for a new podcast or a fresh season on social media if that’s the case. Share links to trailers that invite your followers to watch it and share it on social media themselves. You can also include your trailer on your own website or someone else’s.
Consider cross-promoting your trailer if you want to reach new audiences. Find podcasters with whom to collaborate and promote each other’s trailers on your shows to increase the number of people who hear your video.
Consider adding visuals to your trailer if you want people to notice it. Visual trailers grab the audience’s attention and are popular on social media. Keep in mind that you’ll need various formats for each platform and sort of post. A square-cropped video, for example, may be ideal for your Instagram feed, but a vertical video is required for an Instagram story.
316 Strategy Group is leading the audio and video podccast transformation in Omaha, Nebraska.
“The value of audio and video podcasts doesn’t end with recording and production,” Slater said. “Recordings can be transcribed for rich blog content and utilized behind the scenes in robust Search Engine Optimization (SEO) and the video content, in particular, is invaluable for use in social media. We are thrilled with this partnership which allows us to combine exceptional production quality with an extraordinary marketing strategy. It is a privilege to be working alongside Matt, who is a gifted broadcaster, videographer, and producer, and Joseph, who is an absolutely brilliant and creative strategist and game-changer for businesses. Frankly, they are two of the very best in the business, and together we are able to provide a winning formula of incomparable creativity and strategy to help our clients succeed,” Slater added.
Make It Yours
Now that you understand the basics of how to create a podcast trailer, it’s time to make it your own. Be creative and have fun with it. If you keep these tips in mind, you’ll be sure to create a trailer that will engage listeners and leave them wanting more.
– A podcast teaser trailer is a short clip that promotes the next episode of a show.
– Teaser trailers should be under two minutes long and highlight the best parts of the upcoming episode.
– Podcasters can use their trailers to increase buzz for their show on social media.
– Visual trailers are popular on social media and can help grab the audience’s attention.
– Be creative and have fun with your trailer to make it your own.
Now that you understand the basics of how to create a podcast trailer, it’s time to make it your own. Be creative and have fun with it.
BUSINESS PODCASTS MADE SIMPLE
Are you interested in starting an informative podcast for your business but don’t know where to start? 316 Strategy Group in partnership with Two Brothers Creative is here to help. We record, produce, edit and promote your business podcast, so all you have to do is provide the voice. Give us a call today to get started. We can’t wait to hear what you have to say! We work with businesses in Omaha and beyond.