In Articles, Instagram

Posting to Instagram should be an integral part of your company’s strategic marketing plan in 2022. Posting to Instagram should nicely complement your other social media efforts, written content, email campaigns, and podcasts.

Brainstorm Content

To create an effective Instagram Marketing Strategy that is closely aligned with the goals of your company, start by reviewing your company’s marketing calendar.

  • Seasonal events
  • Product launches
  • Tradeshows and conferences
  • National holidays

Where you map out your Instagram marketing strategy really depends on what works best for your team, in a Google doc, a dry-erase board, spreadsheet, or another online tool that you’ve discovered.

Still interested in creating a solid Instagram Marketing Strategy? Keep reading and learn more about the importance of setting goals!

Set Goals and Get Results

Make sure your marketing goals closely align with your Instagram Marketing Strategy. As you add ideas for content to your marketing calendar, be sure to set a goal for each post.

  • Increase engagement
  • Build your following of a targeted demographic
  • Build awareness of your business
  • Sell products from your Instagram shop
  • Drive website clicks from your bio or Instagram stories

Starting to understand the importance of building an Instagram Marketing Strategy but don’t want to tackle it alone? No worries! Our team of social media strategists will ensure your marketing goals match your Instagram Marketing Strategy!

Adjust Your Posting Schedule For Big Gains

It’s one of the most common questions we receive at 316 Strategy Group! How often should you post? Should small business owners post every day on Instagram, a few times a day, or just few times per week? Our strategists weigh in!

Whatever you do, don’t overwhelm your audience. But you need enough of the right content to the results needed to match the goals of your small business!

So, does the size of the Instagram account matter? Yes, it really do. The most recent research suggest that the size of your account determines the optimum posting frequency.

In general, it’s best for small businesses to post to Instagram a couple of times a day. Larger businesses with robust Instagram accounts of 250,000 or more followers should post once a week.

Does the time of day you publish to Instragam make a difference? Yes, posting your Instagram content while your targeted audience is online gives you a better chance for them to see your posts & stories and to engage with you!

Don’t post and ghost! ~ Sara Sabaliauskas, Director of Digital Strategy at 316 Strategy Group

How do you know when your Instagram followers are online? The easiest method is to open our Instagram Insights

To find out when your Instagram followers are online, open your Instagram Insights and tap Total Followers. Scroll to the bottom to see what day of the week and time of day your followers tend to be online. Then add those times to your regular posting schedule.

Although you can certainly post “in” the moment, you can save time by scheduling Instagram content in advance. Both Facebook Business Suite and Creator Studio allow you to schedule content so you can always publish at the ideal time.

Now that you know when to post, the next step your content effectively resonates with your followers so you can reach the goals of your small business.

Your Instagram app can help give you a better picture of your account’s demographics.

You can easily access audience breakdowns by gender, age range, city, and country, providing a complete picture of your account’s demographics.

  • Gender
  • Age
  • City
  • Country

Did you know you can also check the Instagram insights dashboard to see which of your followers have been seeing your posts in their feed? Simply TAP Accounts Reached to get quick breakdown of who you’re reaching. Don’t forget to check back often!

Get Expert Social Media Marketing Tips From Our Experts

Do you want to get ahead of the competition or learn how to diversify your strategy in the new year?

Learn from our trusted experts at 316 Strategy Group, rub elbows with our influencers and take your small business marketing to the next level!


For help with your Instagram Marketing Strategy in Omaha, call 402-415-9842.

For help with your Instagram Marketing Strategy in Des Moines, call 515-779-6954.

For help with your Instagram Marketing Strategy in Kansas City, call 913-289-3009.

For help with your Instagram Marketing Strategy in Grand Island, call 308-390-7689.

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