Reputation Management is essential for a strong digital strategy.
“Reputation management” is a term to describe monitoring, defending and restoring the reputation of a business, especially online. A trustworthy advisor can help ensure that reputation management moves beyond a fuzzy concept and helps you gain new customers. One way to do that is with customer reviews.
Regardless of the size of your business, customers—whether happy or dissatisfied—and potential customers are talking about you. They are reading reviews of your products and services. They tweet about your service offerings. They ask questions on Facebook about your latest product, post images of your product on Instagram, and blog about a customer experience.
Consumers love hearing from other consumers. According to a 2017 survey by G2 Crowd and Heinz Marketing, 92% of customers are more likely to purchase an item after reading a trusted review. The data further shows that leveraging these consumer-influencers is an effective way to grow your business and cultivate customers. In fact, customer-influences generate 22 more average weekly conversations on online reviews than the average celebrity influencer.
316 Strategy Group Manages Your Reviews
We help businesses take control of their brands and solve customer issues, by managing all of their reviews in one place. At 316 Strategy, we collect new reviews on sites that matter to your business, and we boost customer happiness by leveraging feedback from more than 250 online review sources.
We can help you strategize about how to deal with negative and positive feedback, how to monitor to social media networks, and how to leverage positive reviews to attract new customers.
You already know that positive reviews result in more customers and increased revenue. You also know how costly it can be when there’s an inaccurate review, negative publicity, or being indirectly or directly targeted by a competitor. The good news is that 316 Strategy can help you improve your online reputation, prevent losses and even gain customers through better reputation management.
Interested in learning more about reputation management? Contact a 316 Strategist for more information.
