Looking for ways to boost your podcast marketing? You’re not alone! Let’s dive in!
Today, there are around 3 million active podcasts. People love consuming audio content, so it can be a lucrative industry to get into.
But with so many already out there, it can be hard for a new podcast to rise to the top and catch everyone’s attention. Even if you start with something of high quality, it can feel like an impossible task to get your voice heard above the others.
However, skilled podcast marketing can turn everything around. Here are some effective ways to use social media platforms to promote your small business podcast.
Create Accounts for the Podcast
It’s beneficial to create separate accounts for your podcast. That way, there’s a specific page where everything podcast-related lives.
Also, it’ll give your podcast more credibility. If all posts about your podcast link back to your personal accounts, then it might seem like you’re doing this as a hobby, and people won’t take it as seriously.
You can still post about your podcast on your personal accounts; in fact, it’s a good idea since you’ll get the word out better. But it shouldn’t be the sole place you’re doing so.
Make sure you fill out the profile completely, so visitors get a good idea of what they’re in for. Have good branding immediately to help people remember you better.
Use hashtags to help boost your podcast marketing! Let’s learn more now!
Use (the Right) Hashtags
When browsing social media, people only want relevant content, which is why they search for specific keywords. So you need to attach several to each post to ensure you reach a wide audience. It can also help with search engine optimization (SEO), as it’ll push your podcast site higher up on search engine results (SERPs).
However, don’t just spam hashtags on your posts. Put yourself in your audience’s shoes and pick the ones they’d look for.
Post Teasers Regularly
Teasers are wonderful because not only do they fill up your social media with content, but they also give viewers a glimpse of what you’ll talk about. Also, you can build up hype and get more people to subscribe.
Make sure to use video clips, especially if you’re interviewing someone interesting. You can also post sound clips and written quotes from upcoming episodes to appeal to people’s curiosity.
Update With Each New Episode
Social media users usually subscribe to several content creators, so they don’t have time to check each account. This means it’s up to you to notify them whenever you publish a new episode.
It doesn’t need to be anything complicated either. A quick announcement with a link posted across your accounts will suffice!
Are you a small business owner in Omaha who would prefer to leave podcast marketing to the experts? We understand. Read on to learn more from the podcast marketing experts in Omaha!
Succeed With Expert Help from an Omaha Podcast Production Company
Podcast marketing is a must if you want yours to get noticed. But you can only get so far on your own, and it’ll take some time and effort too.
To make things easier, rely on a professional marketing team, such as 316 Strategy Group. We’ll promote your podcast so you can focus on creating content.
If you’d like help with your social media marketing strategy, then contact us today.
