Video podcasts can be a great way to gain more subscribers. Keep reading as we lay out several more benefits you can get from including videos on your channel.
The number of video podcasts is rising, with a recent index showing more than 50,000 available to consumers. A video podcast allows you to connect visually with your customers rather than just by ear. In addition, taking advantage of this latest technology can help boost your bottom line.
The benefits of a video podcast include: building your brand, increasing your audience, and repurposing content. You’ll soon learn how a podcasting platform can be a newfound marketing technique!
Still interested in learning more about Omaha video podcasts? Here are the benefits:
- Build Your Brand
- Increase Your Audience
- Repurpose Content
- Establish Yourself As An Expert
Now, let’s dive in further!
Build Your Brand
Whether your brand is new to your audience or has been like an old friend, getting into podcasting with video content will help it grow.
Video offers a unique opportunity to show people how things work and how they can benefit. You can use visuals, such as testimonials and demonstrations expand your brand.
When people watch things visually, there are few distractions. Often, when people are listing on a podcasting platform, they do other things (walking, driving, working, etc.) Watching on a television or smartphone will get their undivided attention.
Increase Your Audience
Audience engagement is vital for video content when getting into podcasting. Video podcasts create loyalty that will keep your audience coming back for more!
Audiences are not shy about telling you what they want. During your podcasts, ask your audience about topics and issues they want to cover. You’ll be surprised at the content you can develop from their ideas.
Be sure to use input from your audience during your video podcasts. Show your brand or product has helped different segments of your audience. You’ll create new fans!
Nearly seven in ten Americans use social media to share information. Think about how you can share your video podcasts through your online platforms.
Once you create content, it’s important to reuse it for other marketing efforts. It’s unlikely people are watching everything you’re offering, so feel free to use pieces for social media posts.
Your customers will share videos on their own, reaching even more people. Unlike a live broadcast seen once, your video podcasts will live in an archive so people can watch and watch again.
Establish Yourself as An Expert
Use your podcasts to interview experts about why your product or service is the best. Think of your video podcast as a news segment where you talk with people who are doctors, lawyers, and business professionals. Soon, you’ll become an expert in your field!
Once people realize you’re giving tremendous and usable information, you’ll boost your marketing numbers.
The Benefits of Video Podcasts
The benefits of video podcasts include building your brand and increasing your audience. In addition, you’ll repurpose content and establish yourself as an expert in your field.
Are you looking to learn more about Omaha video podcasts? Contact us today, and let us help you get started! We will show you the latest techniques and make your video podcasts look professional and engaging!
Omaha Podcast Production
Two of Omaha’s most respected digital media firms have partnered to offer their clients unmatched video podcast production and marketing.
This dynamic partnership is led by Matt Tompkins of Two Brothers Creative, and Joseph Kenney, and Christopher Slater of 316 Strategy Group.
This partnership takes podcast production beyond recording into the next generation of production, distribution, and marketing strategy for businesses and thought leaders.
Our team of professional strategists, marketers, and videographers in Omaha, can help you with your video podcasts, ensuring that your video podcast is informative, entertaining, and engaging. This can save you time and energy in the long run.
If you want to take your podcast to a whole new level with video, then contact us today. We would love to help grow your existing show or even get you started on a brand-new one with a video podcast!
We are a professional video podcast production company and marketing agency in Omaha, and we’re ready to help you scale your podcast and your business. Click here to get in touch for a free consultation or read about podcast production by clicking here.
Featured Image Credit: Christopher Slater and Matt Tompkins interview Jeff Koterba on the set of The Omaha Podcast. This Omaha video podcast was filmed in the Two Brothers Creative studio in Omaha, Nebraska.