Right now, Instagram has over 2 billion global users every month. Businesses focusing their social media marketing efforts on this platform should use every feature. One of the newest ones around is Instagram Reels. The CEO of Instagram is advising everyone to lean all the way into Instagram Reels but most people brush it off and keep posting photos.
We understand that getting started with this medium can be daunting. It can become overwhelming if you have no idea where to start.
Do you want to learn how to make Reels on Instagram? Read on and find out some best practices today:
How to Make Reels on Instagram
Instagram Reels showcases your brand personality. You can use funny or quirky Reels to become more viral. For this reason, it’s a great way to grow your Instagram profile organically.
Look at the plus button at the top of the home screen. Tap it and select Reel from the drop-down menu. It will take you to a camera interface packed with various icons.
Tap on these control icons to explore what you can do. If you want to use existing audio for your own, tap the music icon. Above the Reel icon, you’ll find the Effects option to put more flair on your Reel.
After picking the features from the controls, you can now make the Reel. Keep pressing the highlighted round button at the center to continue recording. Only lift your finger when you finish.
Do you want to record hands-free? If so, select a timer instead of holding the record button.
The good news is you can also use pre-recorded videos for Instagram Reels. Tap the image icon with the blue plus icon at the bottom left. After that, you can choose what to post.
After recording the Reel, tap the Preview button to look at it. You can also add more elements like text, voice-overs, and stickers. Tap Next to add a Cover, caption, and other features before posting it through the Share option.
Instagram Reels Tips
The effectiveness of your Instagram social media strategy depends on engagement rates. It becomes especially vital since 59% of American adults use Instagram every day. You’re competing with thousands or even millions of businesses for their limited attention.
A way to keep your Instagram Reels engaging is to leverage your audience. Consider using the feature to answer community questions. It keeps them coming back for more.
Use a call to action to end one of your Reels. Inspire them to leave more questions in the comments. Doing so will give you an endless supply of content.
Take a question from your comments and answer it on the next Reel. It allows you to maintain a series of loosely-related content. The more queries you answer, the more people trust your authority on the subject.
Enrich Your Social Media Marketing Strategy Now
We hope you learned how to make Reels on Instagram. Never let your competitors use it to gain an advantage. Use your knowledge to make the most out of your time and efforts.
The CEO of Instagram is advising everyone to lean all the way into Instagram Reels but most people brush it off and keep posting photos.
Do you need help with your social media marketing efforts? If so, consider contacting us for assistance today.
