61 percent of marketers in 2020 prioritize SEO for their inbound marketing strategies. Whether you have a team of marketers, do your marketing, or hire a specialist, you need to make SEO a priority.
Of the many search engine optimization strategies, how can you choose the best for your business? How can you make your marketing dollars matter?
Using this guide, learn about the types of SEO that help any business, large or small.
What Is SEO and Why Does My Business Need It?
SEO, or search engine optimization, affects your visibility on search engine results pages (SERPs). When people search your business on Google, Bing, or another search engine, you want your business at the top of the page. Using SEO techniques affects your search rank, or where you fall on SERPs.
There are many techniques you can find when looking for professional SEO services. These are not necessarily the same as types of SEO, but they do factor into strategies used for optimization.
- Black hat SEO: this is the shortcut route, costing less, but also the least effective technique which eventually hurts your search rank
- White hat SEO: this follows Google’s Webmaster Guidelines, costs more, and takes more time, but is a worthwhile investment
- Grey hat SEO: these might break guidelines, but are likely offered by less transparent marketing agencies
- Negative SEO: this attacks another person’s website with black or grey hat SEO
The search engine optimization strategies offer benefits and advantages based on your budget, business ethos, and consultant’s expertise. These techniques support different types of SEO, described in detail below.
Types of SEO
Types of SEO are not the same thing as SEO techniques, but both are part of search engine optimization strategies. Ideally, you use white hat SEO techniques for any type of SEO you use. Learn more about each type and how they can support your business’s growth.
On-page SEO prioritizes strategies on specific landing pages. As one of the most common types of SEO, it uses certain features to impact search rank.
Keywords are an essential tool for search optimization strategies. On-page SEO uses keywords in titles, headings, and overall page content. SEO professionals should use keyword research to find the best words to target on a landing page.
Once you know the best keywords to use, these should be targets for your content creation to rank higher with search engine algorithms. Target keywords in the right places optimize your content even further.
On-page SEO techniques prioritize your website and its frontend elements—other types of SEO focus on backend and offsite SEO concerns.
Technical SEO works on the backend parts of your website. When working with a professional marketing agency, they should use SEO in your web development, too. The technical side of search engine optimization strategies requires a lot of expertise.
This type of SEO is not content-focused, instead, making sure Google’s web crawlers rank your site highly. These crawlers scan for site speed and architecture. They ensure mobile-friendliness and cybersecurity, too.
Black hat SEO Techniques don’t accommodate technical SEO. Instead, they take the digital back-alley shortcuts that cripple your technical SEO. If you want to avoid long-term damage to your search rank, avoid black hat SEO.
Off-page SEO uses other websites to help boost your search rank. If you have a presence on any other digital platform, you’ll want to explore the element of SEO like this.
The most important aspect of off-page SEO is backlinking. Backlinks can be buried in your content, connecting your site to other reputable sites. When you backlink to authoritative websites, this boosts your rank.
With over 55% of websites not suing backlinks at all, this is one of the best SEO types to explore. You can use this for guest posting and boosting your company on other channels like social media.
The most important of SEO types for small businesses is local SEO. It’s also one of the most challenging types of SEO you can use. It requires a lot of expertise, but working with a professional marketing agency will make this even more viable.
Local SEO uses regional data to boost your search rank. It targets users with keywords like “near me” or “where is.” These targeted keywords factor into Google’s Maps engine, helping you even more.
Your Google Maps marketing strategy ties into several types of SEO, particularly local SEO. When users’ related queries pull up results, small businesses need to be first. The elements of SEO prioritize being seen online.
When users look up food, service industry options, and more, local SEO helps your business be seen first. Explore professional SEO services to make the most of user behavior in your area.
Where to Go for Professional SEO Services
You deserve to work with professionals who guide you through the best types of SEO for your business. Crafting your online presence requires a marketing agency that can help you from the front to the backend of your website.
316 Strategy group has you covered. Our SEO techniques work for small businesses and big businesses. We deeply analyze your business to offer you the optimal strategy for your website.
After crafting this strategy, we analyze things a second time. We implement needed changes before calling our work done. Then, you sit back and see the profits roll in.
Your cost comes at what fits your budget. Unlike other marketing companies, we work with you with various price packages. We’re transparent in our services, quality, and pricing.
To get started on building your SEO strategy and boosting your business, visit our site today. We’re ready to answer any questions you have.