Learn SEO for small business and turbocharge your bottom line in 2020!
When you search for something on Google, what link do you typically click on?
Is it on the first page?
If you answered yes, then you are part of upwards of 92 percent of people who click on links from the first page of search results. The second page is nowhere close, with only about 6 percent of visitors.
Showing up on the first page of results on Google can significantly help your business by attracting new leads. It is done through a process referred to as search engine optimization.
Keep reading to learn the benefits of SEO for small businesses and how it can help you today.
1. Increased Visibility
One of the most prominent advantages of SEO is the ability to get your name out there and increase the amount of exposure you are getting.
This is one of the many advantages of establishing an online presence. If you have a brick and mortar store, there is only so much you can do to increase your visibility. However, on the web, it is an entirely different story.
With search engine optimized content, you will have the ability to be discovered from anywhere in the world. This opens up endless possibilities to capture a wider audience and grow your business.
2. Boosts Credibility
In any industry, being looked at as credible and trustworthy can have profound impacts on business.
You can accomplish this by constructing great content that people will enjoy and find value in.
Value is a significant factor in any business model. Above all else, the reason consumers do business with you is due to the value you provide for them.
When consumers search for something relating to your business and see you are showing up in the first few spots on Google, it will give off the impression you are an industry leader.
3. Builds Your Brand
Branding is a vital part of doing business. Without it, you are just another company doing business.
Branding is what makes companies like Apple and Tesla unique – helping them become the companies everyone looks up to.
Your brand is how you are viewed in the public perception. According to a study, 64 percent of consumers are more likely to trust a brand if they share values. Engaging users and sharing information is an excellent way to build your brand and attract loyal followers.
Through search engine optimization, you will have a much easier time building your brand as consumers will have the ability to find you.
4. User Experience
The user experience goes above and beyond just customer service – it encompasses the consumers’ journey with the company from beginning to end.
The user experience is extremely important – According to research from Forrester, for every one dollar invested in user experience (UX), you can expect a return of 100.
There are many examples of how companies utilize user experience to grow their business, including Robinhood, a commission-free investment app. Robinhood took the financial industry by storm, offering commission-free trading, with a stunning, innovative user interface that makes buying stocks fun.
This has worked out well for Robinhood, as they just reported more monthly stock trades than all of their established competitors.
Search engine optimization is a vital part of the user experience. A visually appealing, fast loading and clutter-free website design will improve both SEO and the user experience.
5. Improves Conversions
Improving conversions is an integral part of any small business owner. Luckily, there are plenty of ways to improve your conversion rate – one of which is through SEO.
Generating SEO content will increase traffic, and with increased traffic comes more conversions. The reason SEO is so effective at improving conversions is that the material is tailored to what the consumer is looking for.
For example, say you own a hardware store. Suppose you are creating SEO content related to things found in hardware stores, or how-to videos, etc. People will come across your page and even look to you for advice. The next time that individual needs something, they will most likely come back to your site.
Cost-effectiveness is one of the SEO benefits that is typically overlooked but can have profound impacts on your business.
According to some estimates, paid advertisements cost, on average, $9,000 – $10,000 per month. SEO is entirely free as long as you are doing it yourself, and it typically attracts more visitors than paid advertisements.
Several studies have reported that organic results gather the vast majority of clicks on google, rather than paid ads.
7. More Visitors
The most significant of the SEO advantages is the increased amount of visitors that will find your website.
SEO, by definition, is the practice of generating quality content to reach new users and spread information about the product or service.
Growing the amount of traffic to a website is any small business owner’s dream. It can lead to more conversions, higher revenue, and carves a path for sustainable growth in the industry.
8. Competitive Advantage
Competitive advantages are hard to come by these days. Most of the time, the advantage comes from whoever can spend the most money on marketing.
However, with SEO, the tables have turned. If you are producing quality content that adds value for your customer, you will gain the upper hand. Having quality content is a significant advantage – if a consumer is engaged with your brand, why would they go somewhere else?
SEO can also lead to becoming an industry leader, as others will look to you for information.
9. Boost Social Media
Having a social media presence is crucial in this day in age. With so many users making purchase decisions through social media, it is becoming a priority among marketing professionals.
Search engine optimization can help boost your social media presence. By producing quality content, your website will rank higher in search engines – leading to more exposure to your social media channels.
Want to Learn More About SEO for Small Businesses?
SEO for small businesses is critical with so much competition and flooded markets. To truly stand apart, it is going to take hard work and dedication. However, if done correctly, it can lead to incredible results.
If you need help with SEO for your business, contact us today, and we can help you get started.