Social media management in Grand Island has never been more important for entrepreneurs than now! What if your business was leaving serious money on the table each month? Would you want to know?
It can be tough for a business to succeed in Grand Island, Nebraska without a strategic business partner. You need to stand out from the competition, and social media is one of the best ways of doing so.
However, your digital marketing won’t reach its full potential until you have proper social media management. Keep reading to discover what this management is and what it means for your Grand Island business.
What Is Social Media Management?
Our guide is going to walk you through how social media management can be a major boost for your marketing efforts. But first, we need to answer a major question: just what is this unique type of management?
As a term, “social media management” refers to the process of analyzing social media analytics and tailoring your content to what your audience wants. In short, this kind of management is the difference between making random posts on Facebook and creating a coordinated social media strategy.
Unfortunately, most business owners and managers are not experts at social media marketing. But a social media manager can take your marketing to the next level. And here are just a few of the benefits such a manager offers to your own business.
Not interested in reading more and simply want to connect with a social media manager in Grand Island? We understand! Click this link to quickly connect with an account manager in Grand Island, Hastings, or Kearney, Nebraska.
How A Social Media Manager Can Save You Money
Many businesses are hesitant to hire a social media manager for one simple reason: the cost. If the business is small and has little in the way of disposable income, then the decision to hire external social media management may be a difficult one.
However, the surprising truth is that hiring such a manager can actually help your business save money. And that is because hiring social media management can streamline many of your marketing efforts.
For one thing, it is far cheaper to outsource your social media marketing needs than hiring in-house talent to take care of things. This alone will save you quite a bit of money each year since you won’t be paying for a full salary and benefits package.
Additionally, a good manager can help to convert many of your traditional marketing efforts into social media marketing efforts. Instead of creating new content each year in the form of print, radio, and television advertisements, a social media manager can create more affordable digital marketing.
Saving money on both hiring an in-house expert and focusing less on traditional advertisement methods will ultimately save your business thousands of dollars each year.
- Save your business money
- Streamline your marketing efforts
Understand Your Audience Better
The real strength of social media marketing is that it creates endless opportunities to learn from your audience. And a social media manager can help you understand your audience better than ever before.
This is because there is far more to social media marketing than making a funny post every now and then. It is far more important that your business regularly collect and analyze information from your audience that will help you fine-tune your marketing efforts and even your products in the future.
A savvy manager can collect this information through polls, quizzes, and interactive activities. Customers will have fun engaging with your brand even as they provide information that helps you tailor everything to unique customer needs.
Finally, professional social media managers are skilled at crafting a strategy around creating unique conversations about your business on social media. Conversational marketing is the future!
- Engage your followers.
- Learn from your social media audience.
- Collect and analyze data from polls, quizzes, and interactive activities.
- Tailor products, services, and offers to unique customer needs.
Analytics Made Easy
Be honest: does the word “analytics” kind of make your eyes gloss over?
These days, we have more ways of capturing customer analytics than ever before. But there are so many options and so much data out there that it can be difficult for a small business to know where to start.
However, one of the biggest advantages of social media marketing is that it is easy to both capture and study valuable analytics. With traditional media marketing, it may take months of data analysis to figure out what everything means. With social media analytics, you can instantly get the results you need and change your marketing approach to better suit your customers.
Obviously, there is a bit of a learning curve when a business first wades into the waters of social media analytics. But a good social media manager will help you piece the puzzle together and uncover the best way forward for your business.
Easy Audience Engagement
Modern audiences (especially millennials and zoomers) are very wary of traditional advertisement. In order to reach these audiences, you need to find ways to engage with them rather than simply trying to sell them products and services.
The good news is that social media makes engagement easier than ever. Customers love to respond to quizzes and polls, especially if these things provide a chance to tell a company what the customer really wants. And even open-ended questions inviting customers to respond helps to transform your social media page into a safe space for fun and supportive discussions.
Such engagement will ultimately lead to more sales, especially in the hands of an experienced social media manager. And consistent engagement will eventually help you cultivate your own brand ambassadors.
Cultivate Brand Ambassadors
Word-of-mouth was always the ultimate form of marketing. When someone that a customer trusts and respects tells them about how awesome a business is, that may be more persuasive than any expensive commercial or traditional marketing effort.
This is why brand ambassadors are so important. As you build your social media presence, keep track of those who consistently comment, share, and otherwise engage with these posts. These are typically your biggest fans, and they are willing and able to spread the gospel of your company to their friends and family.
To reward brand ambassadors, a good social media manager may offer special deals and exclusive sneak peeks at upcoming products. In return for these modest rewards, you get the kind of positive advertising that money simply can’t buy.
Your Next Move
Now you know why social media management is so important to businesses in Grand Island, Nebraska. But do you know who you can trust to spearhead your company’s digital marketing efforts? 316 Strategy Group and Tracy Gardner, of course!
We specialize in social media marketing, web development, visual production, and more. To see what we can do to help your business reach its full potential, come request more information today!
Tracy Gardner represents 316 Strategy Group in Grand Island and brings over 30 years of experience in business, strategy, executive level management, and marketing strategy with an emphasis on SEO and social media management. Account management is one of Tracy’s top priorities when it comes to client care. Her philosophy is to provide a “white glove” experience and always provide high value, under-promise, and over-deliver.
Is it time to turbocharger your bottom line with a strategic approach to social media? We encourage you to take that next step in your business. Contact Tracy Gardner today for a free social media audit.