Podcasts have exploded in popularity in the last decade. More than 60% of American consumers now listen to podcasts – representing a doubling of listeners in the last ten years.
But podcasts demand a lot of technical expertise to keep listeners coming back, and that’s where your business needs a good editor.
Keep reading to understand when it’s important to hire a podcast editor.
What Does a Podcast Editor Do?
On paper, podcast editing sounds easy. Podcasts are very much “in” because they fit neatly into our hectic modern lives.
Whether it’s housework, hobbies, or daily commutes, podcasts help us to liven up our days while we’re doing other things. And that makes them ideal for business marketing.
If done correctly, that is.
In reality, there’s no easy-to-follow manual on how to edit a podcast. It’s a learned skill and it’s very different from other forms of editing. An experienced podcast editor brings a lot to the table.
Pros of Hiring a Podcast Editor
There are many benefits of hiring a podcast editor, but the most important ones are simple:
- High editing quality
- Consistent branding
- Time and cost savings
The primary role of a podcast editor is to improve audio quality.
This involves anything from removing background noise and mastering the audio to adding effects or music. With the right tools and expertise, an editor can transform a raw recording into a polished, engaging podcast that sounds great to listeners.
Another benefit is consistency in messaging. Whether you’re using a specific tone, format, or style for your podcast, an editor can ensure that every episode aligns with your vision and goals.
Cons of Hiring a Professional
The biggest drawback of hiring an external editor is the loss of creative control. While the editor will amplify the quality of the audio, they won’t always share your creative vision, which can result in the final product failing to meet your expectations.
Outsourcing your podcast editing needs means you or your in-house staff won’t have the opportunity to develop editing skills, forcing you to rely on outsourced editing in the future.
However, these problems can be mitigated by taking the time to onboard your editor and develop a solid working relationship.
When You Should Hire a Podcast Editor
There are a few telltale indicators that suggest it’s time to outsource your editing needs.
Firstly, if you’re struggling to dedicate time to editing a podcast to a professional standard, an editor will save you a lot of energy. Secondly, if the quality and consistency of your podcasts are suffering, an editor can help ensure each episode is on-brand and aligned with your business interests.
Finally, podcast editors can help you scale.
An editor will help you attract new listeners, monetize your podcast, and take your show to the next level.
Stand Out From the Crowd
Your podcast editor will help you to succeed in building loyal audiences. They’ll ensure your podcasts are engaging to listen to, grow over time, and deliver consistent branding messages.
If your business needs marketing services, we can help. At 316 Strategy Group, we help companies increase brand awareness and drive conversions. Click here to learn more about our podcast editing services.
And, if you’re just starting with your business podcast click here to learn about the equipment you’ll need!