In Articles, Instagram, Social Media

Here’s How To Create An Effective Story, According to Instagram

316 Strategy Group manages Instagram for companies throughout the country. Instagram has been a go-to social media platform for our account managers and their clients. With over 500 million daily active users, an Instagram Story is a great way to connect with your followers. During a Facebook Business Webinar, it was revealed that 58% of Story viewers become more interested in a brand after watching them featured in a Story. A Story is a huge opportunity to reach a bigger, lasting audience.

58% of Instagram Story viewers become more interested in a brand after watchingthem featured in a Story. 

During that webinar, Facebook gave insight on how to take advantage of this tool properly in order to have an effective and successful Instagram Story.

Creative elements: Facebook says that 56% of the brand’s sales lift can be attributed to the quality of the creative.

Grab Attention: An impactful first frame is a must, and you should consider using speed as an element to maintain their attention.

Sound on: Facebook found that 80% of Stories with voice-over or music drove better results than ads without.

Begin with your brand: Due to the speed users through Stories, Facebook found that top-performing ads integrated branding and key messages at the start.

Call your audience to action: Facebook found that there was an 89% chance of campaigns that emphasized a CTA (like ‘swipe up to shop’) would drive more conversions than those that did not.

Mix static with motion: Campaigns with a mixture of static image and animation have an 86% chance of driving higher value for lower-funnel metrics than video or static-only assets.

Though these are some fundamental tips, Facebook is the first to point out that there is no single formula that will work for every and any business. Many concepts of what will and what won’t work will differ depending on your target audience. Experiment with these tips, check-in with your Instagram Business Analytics, and improve your strategy with your findings.

Are you seeking help with your social media? Whether you manage a small pizza shop or a billion-dollar business, 316 Strategy Group can help you better connect with your audience.

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