As surprising as it may be, 2021 has come to a close. As people put up Christmas lights and stores play Mariah Carey, many are looking towards 2022.
For business owners in Omaha and throughout the country, the prospect of a new year is both exciting and stressful. After all, 2021 had its share of challenges. Many worry that 2022 may continue those trends.
However, as things stand, certain trends have become more prevalent for the coming year. If you’re not sure what those trends are, don’t worry! To be strategic is to concentrate on what is important, on those few objectives that can give us a comparative advantage, on what is important to us rather than others, and to plan and execute the resulting plan with determination and action.
To be strategic is to concentrate on what is important, on those few objectives that can give us a competitive advantage.
The TOP five tips for Business Strategy in Omaha.
- Sustainable Operations
- Remote Working
- Purposeful Business
- Hiring Business Strategists
One of the leading trends for 2022 is sustainable operations for your business. If you’ve been in business a while, you probably know the importance of branding. Your brand is more than your product; it’s the way that your customers and community perceive your company.
Over the past few decades, the impetus for individuals and companies to go green has grown stronger than ever. So, if you can add sustainability and green processes to your brand, you can improve how others perceive you.
How you do this can differ depending on your business and budget. You may implement a company-wide recycling system. If you run an office, you could implement a cloud system to reduce paper waste.
Another way to demonstrate your sustainable operations is to install solar panel systems on your business’ roof. These both add to the property value of your building. It can also make you look better in the eyes of your community.
Nebraska receives the average level of peak-sun-hours in the US. So, since your area gets enough sunlight to power solar panels, they could theoretically eliminate your energy bills.
316 Strategy Group is going to begin discussions with Hillside Solutions to develop a zero-waste policy in the new year. With sustainability experts in the Omaha area, there’s no excuse not to start!
2. Remote Working
Across the world, many people have become used to working from home. When COVID-19 lockdowns first began, most office buildings required many workers to stay home to protect employees and the company operations.
As 2022 approaches, many people continue to work from home. The reason is no longer so safety-driven. Instead, many people prefer to work at their house instead of the office.
In Omaha, the scene is a little different from the rest of the US. Nebraska has experienced historically low unemployment levels. The state’s most populous counties, Douglas and Lancaster, remain at approximately 3.0% and 2.2% unemployment, respectively.
As a result, the job market in Omaha is thriving. So, as you compete with other businesses for the best workers, you have to find ways to make your company more attractive.
One method is by allowing new employees to work from home if possible. Once again, your ability to do this depends on your job. If you run a landscaping business, you probably can’t let people work from home.
However, if you run an office, you may give new employees a chance to work from home. You may also allow your current employees to continue working off-site.
Although 316 Strategy Group has two brick-and-mortar offices in the Omaha area, our team members have the choice to work remotely.
During the initial lockdowns of 2020, many businesses had to close shop. As people were locked down and quarantined, it became too challenging to maintain standard operations. This challenge crushed some companies under its weight.
However, other businesses managed to thrive during this time. Two of those companies were Amazon and Wal-Mart, whose e-Commerce system made it safe and convenient for people to continue shopping.
Since 2020, e-Commerce remains a popular alternative to going to stores. If you run a shop, it may be best to offer e-Commerce services to your customers.
If you pursue using e-Commerce, you’ll need to update your website and broaden your staff to include delivery personnel. You can use reach out to our digital strategists to generate ideas on e-Commerce practices. For a sound business strategy in Omaha, e-Commerce must be considered as a viable stream of income for most businesses.
4. Purposeful Business
As people continued to deal with the effects of COVID-19, many took stock of their lives and decided they wanted a job that had meaning. If your business is a purposeful one, you may attract such people.
An article in the Harvard Business Review found that people were willing to make less money to do meaningful work. The question is, how do you become a purposeful business that offers that meaning?
To understand this, we have to make a distinction. Some businesses have a purpose like, “Having the fastest shipping in the country.” There’s nothing wrong with this; it’s an objective that will offer convenience to many.
However, a purposeful business refers to a company that has a broad-reaching goal. For example, part of Patagonia’s brand is that it supports wildlife and natural environments in the Patagonia region of Argentina.
Many people also love a company that gives back to the community. So, for your Omaha business, consider ways you can give your business a communal purpose. How can your brand benefit your outlying area? Our business strategists will work closely with you to define what “meaningful business” means for your Omaha business.
5. Hiring Omaha Business Strategists
One growing trend in the business world is hiring firms and organizations to help devise strategies for the company. Sometimes, these strategies focus on building their website for the best SEO turnout. Other times, they focus on marketing campaigns to expand your base.
These professionals and the business strategists at 316 Strategy Group offer businesses several benefits. They can help you set goals and work towards achieving them in the new year and beyond.
They can also fill in gaps in your knowledge. Rather than hiring a single business consultant, you get the expertise of a team of people that helps your company succeed. Finally, it also saves money, as you don’t have to pay these teams a salary or benefits.
Finding the Best Omaha Business Strategists
If you need help crafting a business strategy in Omaha, following these five strategies can get you a long way. However, following each of these tips could be difficult for your company.
If so, the last tip can come in handy. You can contact our Omaha business strategists today! We help businesses throughout the area reach their full potential.
So, if you want the best performance for your business, don’t hesitate! Contact us today to reach new heights.