TikTok domination in 2022 you ask? Yes indeed! If you’re interested in improving your social media marketing strategy in the new year, then keep reading. Believe it or not, 2022 is right around the corner, so many business owners and marketers are wondering how to get more engagement and conversions from their existing social media accounts.
Our social media experts, influencers, strategists got together recently and put together some thoughts for the year ahead.
The Changing Landscape
Over the past two years, we’ve seen a shift in the way brands promote their products or services on social media.
This year was memorable for a number of reasons, not the least of which was — we reached over 3.7 billion social media users globally in 2021 — small business owners like you aren’t just wondering how you’ll engage social media audiences next year. You’re also asking, “As a small business owner, what social media trends should I expect in this constantly changing landscape?”
Our team of social media influencers, experts, and strategists believe that TikTok will continue to dominate the social media landscape in 2022.
Fueled in part by the pandemic, TikTok has experienced a meteoric rise in popularity. This isn’t a passing fad. TikTok offers unique opportunities to engage directly with consumers, and even the world’s largest brands are leveraging the app to reach new audiences.
Additionally, Joseph Kenney, of 316 Strategy Group, says that “TikTok was the most downloaded and highest-grossing app of 2021. It was also the most downloaded app on the Apple app store with over 740 million installs.”
Consumers are choosing to use these creative and fun entertainment platforms. Small business owners like you are waking up to the opportunity to capture a new audience and showcase your brand’s personality.
TikTok’s popularity has pushed other social media platforms to flex to new content forms. Social media giants like Instagram, Reddit, and YouTube shifted in 2020 in an effort to capture the attention of the TikTok generation.
The Pandemic’s Influence on Social Media
When the pandemic forced everyone online, social media became a lifeline for consumers everywhere — for work, communication, and yes…shopping. As boredom set in across the globe and consumers sought out entertainment, TikTok became the go-to channel. It made the consumer laugh. It relieved the boredom of being stuck at home and gave rise to a whole new set of opportunities for businesses owners just like you!
Small business owners can’t afford to ignore TikTok’s potential to reach a targeted audience. TikTok will help small businesses connect with a younger, more creative demographic.
In the new year, we’ll continue to see the rise of TikTok as more small businesses explore how they can leverage the app’s popularity to expand brand awareness and reach new audiences. Additionally, we’ll watch TikTok’s ripple effect on the social media landscape at large, as other platforms like Instagram, YouTube, Reddit and others flex their features to expand the emphasis on shorter form content.
Social media marketing is here to stay and TikTok will continue to dominate in 2022.
Want to get started? Contact Omaha’s best social media team to discuss taking your TikTok game to the next level!
Visit the 316 Strategy Group website to get consulting on branding or marketing services for your business in Omaha. You can read more articles on the 316 Strategy blog and sign up today for consulting on your business.
For TikTok marketing in Omaha, call 402-415-9842.
For TikTok marketing in Des Moines, call 515-779-6954.
For TikTok marketing in Kansas City, call 913-289-3009.
For TikTok marketing in Grand Island, call 308-390-7689.