Mastering digital marketing is one of the most important aspects of any modern business.
Consumers are increasingly doing their research and buying products online. To remain competitive, businesses need to adapt to the new shopping environment.
However, online marketing can be a complex area, and it can be difficult to know where to start. Let’s take a look at some of the most important digital marketing trends.
1. Artificial Intelligence
Artificial Intelligence (AI) involves using advanced software that can identify consumer trends and guide your marketing efforts. As a result, there is no need for a staff member to study consumer behavior when they are on your website.
AI software can perform this task, inform you which pages attract the most interest and at what stage a consumer leaves your site. This is invaluable information that allows you to optimize each site page for improved results.
AI can also be effective in keyword research and content creation. It ensures you only spend time and money posting information that customers want to view.
While AI is still evolving, you could introduce it to your business to reduce staffing costs and achieve more effective results.
2. User-Generated Content
User-generated content (UGC) allows you to benefit from customers’ online posts.
For example, you could offer discounts or even free samples to consumers in return for their honest reviews. Many companies are wary of UGC as the customer could post a negative video or write an article that criticizes your product or service.
However, if you provide a high-quality offering, the majority of reviews should be positive.
3. Search Engine Optimization
Marketing your business can involve using both paid and unpaid search engine optimization (SEO) techniques. You can purchase ads that the search engines display when consumers search for relevant content online.
The pay-per-click (PPC) model means you only pay for your ad when a customer clicks on the link. As small business marketing can be expensive, this can be a cost-effective way to win new customers.
You can also opt to use other methods that aim to deliver organic (unpaid) traffic to your website. For example, you can use free tools such as Google Keyword Planner to identify what consumers are searching for online.
You can then create content that using these words and phrases to move up the search engine rankings. Although this process can slower than using paid ads, it can be cheaper over time.
This is because you can benefit from your content that you post online for many years to come. It’s important to keep your content fresh and keep up to date with changes in the search engine algorithms.
4. Virtual Events
One of the newer digital marketing trends is running virtual events. The Covid-19 pandemic meant businesses had to adapt, and connecting with customers online can be a powerful strategy.
Virtual events are convenient for consumers as they can view them on their mobile device or computer without the need to leave their homes. You can also make it free for consumers to view your videos.
If you run a business that has customers around the world, this marketing method also means you can reach your entire target market instantly.
You could advertise you’ll be live streaming an event that helps a customer learn a new skill or view how a new product works. You could also create a series of videos that customers can access at any time.
If you allow consumers to post comments on your videos, you can respond and begin a two-way dialogue. This is an excellent method for creating a bond with consumers, making it more likely they will buy from your company.
5. Website User Experience
Search engines only want to direct their users to the best websites, so they continue to use their service. Therefore, it’s important to make your website easy to navigate and full of information that is of interest to your customers.
This means people will stay on your website longer, and the search engines are more likely to direct more consumers to your pages.
You can work with a professional website designer who is experienced in making user-friendly sites. It’s also a good idea to ask for customer feedback before your site goes live.
You can do this by giving restricted access to a small group and asking them for their honest opinions. You can then change any aspects that they find unattractive or confusing.
6. Digital Marketing and Chatbots
Online marketing is a 24/7 strategy. For example, your customers may reside in different time zones or need access to your products when your staff is not working.
An excellent solution to this problem is to use chatbots. These computer programs respond to customer queries in a human manner. You can also purchase chatbots that can take credit card payments and update customers on their order status.
These programs continue to evolve, and sometimes it can even be difficult to know if you are talking to a person or computer software. They offer a great way to increase customer satisfaction because consumers can interact with your store at all times.
7. Personalized Communication
People like to feel that you are providing a personalized service that meets their specific needs.
Therefore, it can be helpful to ensure your email communications feature the person’s name. You can also use data from their previous orders to send them offers that would be of interest.
You could potentially increase your sales by sending customers information about products and services before they even realize they need your solution.
This strategy also reduces the chances of your customers searching online and finding a competitor’s website. It can be much harder to win a customer back, so creating a personal connection and staying in touch is an essential strategy.
Contact 316 Strategy Group Today
316 Digital Strategy Group is a leading digital marketing company specializing in helping our clients succeed online.
We can design your website and provide SEO packages to help you become more visible online and get ahead of your competitors.
For a consultation and a free quote, contact our expert team today.