Business podcasting in Omaha is taking off and 316 Strategy Group is thrilled to be a thought leader in the Omaha market. Business podcasting plays an integral part in branding which is one of the most important responsibilities that your business has when it comes to facilitating long-term success. Although you have countless ways you can do so, it’s highly recommended that you focus on the ones that are most effective.
Business podcasting is a premier way to help you establish and grow your brand, but not everybody understands all the benefits that it can provide. Let’s take a look at everything that you should know in order to take advantage of it.
Business podcasting is a premier way to help you establish and grow your brand, but not everybody understands all the benefits that it can provide. ~ Christopher Slater
1. Cultivate a Community
Establishing a community for your brand is one of the most effective ways that you can increase engagement with your audience. In some cases, a brand community grows so large that it serves as the driving force behind the majority of the company’s sales.
In order to do so, however, you’ll need to create a space for your audience.
By leveraging business podcasting, you will instantly establish a community of listeners who tune in to hear you discuss various topics. As time goes on, your audience will share your content with their friends and family, allowing you to exponentially grow the reach that your podcasts have.
Those who join this community are far more likely to remain loyal customers compared to those who don’t.
2. Illustrate Your Brand Story
One of the most powerful aspects of branding is the story behind the business itself. Providing a bit of background information will make your company far more relatable to your audience, and the info you convey may even catch them by surprise.
For instance, let’s assume that you own an athletic apparel company that is primarily geared towards athletes. On the surface, your audience might expect you to be an athlete yourself.
If you also struggled with weight loss and other health issues in the past, though, telling the story of how you overcame these obstacles will help your brand significantly stand out from its competition.
Telling your story is only half of the job — you need to get your audience to listen. Using a business podcast can allow you to clearly illustrate how your company started, who you are, and what your goals are for the future.
Christopher Slater, a digital strategist at 316 Strategy Group, says, “Once listeners are tuned in, you likely have their full attention. This makes it a far more effective method than relying solely on an ‘about us’ section on your website.”
3. Establish Yourself as an Authority
If your audience views you as an authoritative presence within your industry, they are more likely to turn to you. Interestingly, authority tends to be a separate metric from sales performance.
This means that you shouldn’t assume that your audience views you as an authority simply because your company is successful with its sales.
Luckily, a podcast is one of the most efficient ways that you can help establish authority in your industry.
You can accomplish this most easily through the discussion of relevant topics that your audience will be interested in. A real estate firm, for instance, might do an entire podcast series on how to determine the right time to sell or purchase a home.
This will also serve to establish a strong level of trust that could be difficult to achieve otherwise.
4. Product Promotion
Of course, there’s always the opportunity to leverage business podcasts for product promotion. In fact, this is an integral part of many business podcasts today.
As long as you don’t dedicate the majority of your podcasts to promoting a particular product or service, chances are that your listeners won’t mind. Additionally, you should always ensure that the products you promote are relevant to their interests.
Otherwise, they might stop listening to your podcast entirely and not return in the future.
5. Lead Generation
Getting people interested in what you have to say comes with a large number of benefits. By capturing the attention of your audience through your podcasts, you can then implement a lead generation strategy.
A common practice involves prompting your users to sign up for an email newsletter, focus on social media, etc.
Part of what makes this so effective is the fact that you are connecting with your audience on a personal level since they can hear your voice. As you might guess, there’s a strong difference between reading a sales email and having the owner of a business ask you to take a particular action.
6. Establish an Additional Revenue Stream
It’s essential to remember that podcasts can also serve as an additional revenue stream for your company.
As your following grows, so will the number of monetary opportunities that you experience. It’s not uncommon for big-name podcasts to make tens of thousands of dollars in advertising revenue.
Additionally, professionals in your industry may wish to collaborate with you so that they can leverage your following to help cultivate their own. Of course, nothing says you have to participate in this for free.
Charging a modest collaboration fee can also significantly add up over time as your presence in your industry grows. So, keep this in mind when moving forward.
Business Podcasting Can’t Be Overlooked
Fortunately, the above information will help ensure that you handle this obligation as efficiently as possible. Keep this in mind when determining whether or not business podcasting is right for you.
Want to learn more about what we have to offer? Feel free to reach out to us today and see how our digital strategists can help take your business to new levels. 316 Strategy Group will professionally record, edit, produce, and distribute your business podcast. It won’t be long and you’ll be reaping the rewards. Contact us today for more information.