Business podcasts are hot! And It’s no secret that creating content is one of the best ways to drive traffic to your website. But, there will come a time where you need to transcend the type of content that you regularly post.
For many companies, starting a business podcast can be a highly rewarding endeavor. Not everybody knows everything to the should about it, though.
We’ve put together a quick guide that outlines what you should be aware of. Let’s get started.
Establish Authority
As you might guess, one of the largest benefits of starting a business podcast is the ability to establish authority in your industry. A podcast is an ideal platform for you to showcase your extensive level of knowledge within a given area.
This is particularly useful in industries that are inherently complicated, such as tech or healthcare. But, podcasts also come with a notable secondary benefit — the speaker’s voice.
To elaborate, spoken word is far more powerful when it comes to getting your point across compared to written text. After all, there’s something to be said about providing content that makes your audience feel as though they are involved in the conversation.
Provide Details About Your Products
It should come as no surprise that podcasts are highly efficient at product promotion. In fact, you can dedicate entire podcast episodes to showcasing a particular product that your business offers.
This could include detailing how it works, its potential uses, and even the process required to manufacture it. Put simply, the number of details that you are able to speak about is virtually endless.
So, keep this in mind when deciding whether or not starting a small business podcast is right for you.
Uniquely Connect With Your Audience
Cultivating a unique connection with your audience is integral when it comes to forming long-lasting relationships. As previously mentioned, this is something that often can’t be achieved through text on its own.
As your audience becomes more and more used to your voice, they will begin to become familiar with you. This level of familiarity will allow them to resonate with your brand much more easily than those of your competitors.
Additionally, your audience will likely be far more focused when listening to a podcast as opposed to reading written content. The average person now has an attention span that is shorter than that of a goldfish, meaning that your content needs to be as engaging as possible.
Fortunately, podcasts are one of the most engaging types of content that you can utilize.
Offer a More Convenient Experience
Let’s be realistic — not everyone wants to sit and scroll through a 4000-word article that outlines every facet of a particular product. In some cases, users may not even have this opportunity (such as while they are driving).
Instead, you can offer the same information through podcasts that users can listen to at their leisure. Not only will this allow them to engage with this content while multitasking, but it also provides a much more convenient experience.
In fact, it’s not uncommon for someone to turn on a podcast and simply sit there while listening to it. This also allows you to minimize the number of distractions typically associated with written content.
For example, users might check their email during the middle of an article, navigate to another website and forget to come back, etc.
Return on Investment
Due to how effective podcasts can be, they have a notably high return on investment. Many entrepreneurs are put off by the fact that they need to initially invest in podcast equipment.
But, this is a one-time purchase that will allow you to create an unlimited amount of podcast content.
This means that your ROI will gradually climb as time goes on. Additionally, you don’t need to invest thousands of dollars in order to get started.
People often have the notion that you need to purchase the most expensive microphone and headphones in order to record a high-quality podcast. Additionally, they also believe that you can’t record one unless you are in a studio.
The truth is, however, that even USB microphones and a pair of earbuds can get the job done. If you are worried about audio reflections lowering the quality of your podcast, you can record in a room that has objects that can dampen the sound.
Interestingly, a closet is one of the most efficient budget options for podcast recording since the clothing in this space will eliminate many of the issues associated with recording in a conventional room.
A Powerful Addition to Your Marketing Strategy
As you might guess, it is impractical to make podcast content your sole way of engaging with your audience. But, it can serve as a powerful addition to your marketing strategy when implemented correctly.
For instance, you might have a podcast the details the features and benefits of your products. From here, it can direct listeners to your product page in order to learn more at their own pace. Similarly, your product page could also provide a link to the podcast if users would rather listen to this information as opposed to read it.
Starting a Business Podcast Could Be Game-Changing
By keeping the above information in mind, you will be able to leverage all of the benefits that a business podcast is able to provide. From here, you can ensure that your company reaches the level of performance that you desire.
316 Strategy Group Will Produce Your Business Podcasts
Let 316 Strategy Group record your podcast from the safety of your home or office. That’s right, 316 Strategy Group will handle the rest: production, music licensing, editing, uploading, sharing, and more. Want to learn more about our podcasting services and what 316 Strategy Group has to offer? Feel free to reach out to us today and see how we can help take your business to new heights with a business podcast!
