Building authority is easier than you think. You need a camera, some confidence, and an investment of time. With careful preparation and daringness to take risks, you quickly build authority and achieve amazing results!
Speaking on camera is a powerful tool for building authority and credibility in your niche. It can be a game-changer for those with a smaller following, as videos can help establish an individual or brand as an expert in their field, even if they don’t have thousands of followers yet. However, speaking on camera can be intimidating and many people find it difficult to create videos that effectively communicate their message.
At 316 Strategy Group, we understand that many of our clients initially struggle with confidence when it comes to speaking on camera. But we also know that once they gain clarity on their brand message and target audience, the process becomes much easier. That’s why we work with our clients to develop a content strategy that is tailored to their specific needs and goals of building authority.
We believe that it’s time for you to step out of your comfort zone and start showcasing your expertise. By educating your target audience through videos, you can establish yourself as a leader in your niche and take market share from your competitors. Don’t sit on the sidelines any longer. Now is the time to take action and make your mark. Trust us, we’ll be with you every step of the way. Before long your goal of building authority in your niche will be a reality. Is thought leadership right for your business?
Thought Leadership Benefits All Professions
Have you ever wondered what thought leadership is and how it can help your business gain recognition? Thought leadership allows you to stand out in the market by providing valuable insights that demonstrate your knowledge and expertise while simultaneously positioning yourself as an authority. With a well-crafted thought-leadership strategy, businesses are able to leverage their industry acumen for tangible results.
Thought leadership is the process of establishing oneself as a credible and authoritative voice in a particular industry or field. It’s about sharing valuable insights, knowledge and expertise that can help others succeed. It’s more than just promoting oneself or one’s business, it’s about making a meaningful impact and contributing to the growth and success of others. Building thought leadership is a powerful way for small business owners to position themselves as leaders in their niche, gain the trust of potential customers, and ultimately drive business growth. It’s a long-term strategy that can set a business apart from competitors and establish them as a go-to resource in their industry.
“Building thought leadership is one of the most powerful ways for small business owners to establish themselves as experts in their field and gain the trust of potential customers. It’s the key to differentiating yourself from your competitors and standing out in a crowded market.” – Joseph Kenney, of 316 Strategy Group
Dave Swob is a realtor in Kansas City who has used video to promote his business. Dave grasps that thought leadership is not only vital for generating loyalty and trust among customers, but it also helps to draw in new clients. We’ve worked with Dave on a number of projects over the last five years. He’s used video to showcase the neighborhoods and homes in which he works, but also to explain real estate trends. That way when his clients are looking for a home, they have an easier time understanding some of the nuances that go into buying or selling a house.
Dave isn’t afraid to leverage his iPhone either. Dave commonly uses video to create short educational clips about the real estate market, new listings, and various aspects of real estate.
Here are a few examples of how Omaha business owners could utilize video to build authority and turbocharge their business:
A realtor in Omaha can use videos to showcase their knowledge of a particular neighborhood or community, highlighting the local amenities, schools, and other features that make it a desirable place to live. They can also use videos to give virtual tours of properties they have listed, providing a more engaging and informative experience for potential buyers.
A chiropractor in Omaha can use videos to educate their patients and the general public about the benefits of chiropractic care, as well as to demonstrate specific techniques and exercises that can help alleviate pain and improve overall health. They can also use videos to introduce their practice and staff, making it easier for potential patients to connect with them and feel comfortable before they visit the office.
A financial advisor in Omaha can use videos to provide financial education and advice to their clients and potential clients. They can also use videos to showcase their expertise in specific areas such as retirement planning, tax planning, estate planning, etc.
A personal trainer in Omaha can use videos to demonstrate exercises and workout routines, providing clear instructions and modifications for different fitness levels. They can also use videos to share tips and information about nutrition, injury prevention, and other health-related topics.
A chef or restaurateur in Omaha can use videos to showcase their cooking skills and give tutorials on how to make specific dishes or meals. They can also use videos to highlight their restaurant’s atmosphere, service, and menu, providing potential customers with a sense of what to expect before they visit.
An artist or an interior designer in Omaha can use videos to showcase their work, give behind-the-scenes looks at their creative process, and provide insights into their inspiration and techniques.
Several situations illustrate the positive impacts of appearing on camera, but almost any professional that invests in building authority and thought leadership will achieve a return on investment. Speaking on camera is undoubtedly beneficial for many individuals and organizations.
Return On Investment
For more than a decade, we’ve been helping business owners build authority. We wouldn’t do this if it didn’t make an impact on the bottom line; however, there is a strong correlation between building authority, thought leadership, and your return on investment (ROI).
Here are a few statistics that demonstrate the importance of building authority for small business owners:
According to a survey by Clutch, a B2B market research firm, small businesses that prioritize thought leadership and content marketing are more likely to report positive revenue growth. Specifically, the survey found that small businesses that prioritize thought leadership are 3x more likely to report positive revenue growth than those that don’t.
According to a survey by HubSpot, a leading marketing, sales, and service platform, small businesses that prioritize thought leadership and content marketing are more likely to report positive ROI. Specifically, the survey found that the majority (55%) of small businesses that prioritize thought leadership reported positive ROI.
According to a survey by Constant Contact, a leading email marketing provider, small businesses that use video marketing report better results than those that don’t. Specifically, the survey found that small businesses that use video marketing report a 119% increase in ROI compared to those that don’t.
According to a survey by Small Business Trends, a leading source of small business news, tips, and research, small businesses that prioritize online video marketing are more likely to report increased website traffic. Specifically, the survey found that small businesses that prioritize online video marketing report a 41% increase in website traffic compared to those that don’t.
According to a survey by Animoto, a leading video marketing provider, small businesses that use video marketing are more likely to report increased sales. Specifically, the survey found that small businesses that use video marketing to build authority report a 49% increase in sales compared to those that don’t.
These statistics show that small business owners who prioritize building authority through thought leadership and content marketing, especially video marketing, are more likely to report positive results in terms of revenue growth and ROI.