Transcribe your podcasts and grow your audience! Podcast transcriptions are a huge consideration for businesses and non-profit leaders. Let’s dive into transcriptions a bit more to look at whether or not it’s actually worth it and are their SEO benefits to doing so? Let’s dive in.
For most business owners, Podcast transcription can be a bit of a black hole. It’s difficult to do for the average business owner. We’re not going to teach you how to transcribe in this article. That’s a different topic for a different article. Our podcast team in Omaha is happy to help you transcribe your podcasts or you can research online tools and services that will also help you to do that.
Will you get more downloads or followers if you transcribe your podcasts? It’s not going to impact your growth right away. However, that’s not to say that it’s not valuable from a search engine optimization and from a marketing perspective. And the reason is the long tail. The long tail is where you gather up small pockets of traffic based on very, very specific long-tail search phrases. So when someone searches for something exceptionally specific, if you have transcribed your show, you stand a great chance of one of those phrases that appear in your shoe being surfaced from your website and your episode being presented in the search results for a very specific search term, something very phrase oriented. And that’s not to say that you’re going to gather up a lot of traffic, but if you do this across 100 episodes, and each episode gathers up 100 search results and search rankings and clicks every single month, you start to generate a little bit more traffic than you are now.
- Podcast listeners have grown 29.5% in the last 3 years.
- 41% of Americans listent to podcasts monthly.
- Monthly podcast listening growing fastest among older Americans.
- Weekly podcast listeners tune in an average of 8 podcasts per week.
Transcribe your podcasts right now and reap the rewards, right? SEO doesn’t work overnight. It’s not like ranking for a big, broad key phrase. This is called the long tail, and that’s where podcast transcriptions come in handy. Of course, it’s great to be able to provide people with an option to read it if they want to read it, but people want to use transcriptions for SEO. Here’s the honest thing, it’s not going to help your SEO right away. It will help it over the long term to some degree. It’s not going to change the world for you, it’s not going to generate a huge audience, and you shouldn’t be making decisions on the software you use on your website just because it says on a feature list “supports transcripts.” Everything supports transcripts because you can just copy and paste them anywhere. So don’t be buying software because it “supports transcripts” for your website. There’s no need for that.
Podcasts are an effective way to reach new audiences and bring visibility to your brand. Diversifying your content with podcast transcription will help you improve your website’s SEO and grow your audience.
Transcription offers your listeners the best of audio and written content. It makes your content more accessible and improves your site’s Google Search rankings. Let’s look into the importance of SEO and how you can use podcast audio transcription to boost SEO.
Why SEO Is Important
Like other digital marketing activities in your arsenal, It’s not enough to record your podcast and distribute it. As a business owner, you shouldn’t just hope for the best and rely on your existing audience to grow your reach. Search engine optimization helps you reach an audience outside of your immediate marketing efforts by making your content more discoverable through search engines like Google, Yahoo, and Bing. The better your SEO ranking is, the more likely a search engine is to pick up your business podcast and rank it for certain keywords people may search. Transcribe your podcasts and boost your bottom line!
How Transcripts Can Help Improve SEO
SEO is important, but it’s important for you to understand that your podcast audio can’t be optimized on its own. You need to transcribe your podcasts to get the SEO benefits.
Here’s how business owners like you can use transcripts to boost your SEO:
Keyword Optimization of Your Podcast
Finding the right keywords is a key aspect of optimizing your podcast with a text transcript. Keywords and phrases show the search engines that your podcast episode relates to user searches. This increases the chances of it showing up in search results.
Keywords and phrases are not the only significant factor in search engine rankings. Being seen as an authority in your niche also helps drive traffic to your content. 316 Strategy Group is a leader in helping businesses build their domain authority in their niche. Podcast transcriptions make it easier for authoritative sites to link to you, especially if they want to call out something specific from the podcast without skipping through the entire recording. Backlinks allow you to build SEO, improve your domain authority and reach new audiences for your podcast.
Boosting Your Podcasting SEO
Now that you know the benefits, here are some ways to improve your podcast SEO and increase your podcast episodes’ reach.
Record with SEO in Mind
Consider topics and keywords your potential audience may be interested in before recording. Plan your podcast episodes in order to optimize for relevant keywords and phrases that are important to your niche. We always recommend using your keyword or phrase during the podcast episode. Don’t overdo it, though. Google will quickly pick up on any attempt to keyword stuff. Still not sure if you should transcribe your podcasts? Keep reading!
Choose the Right Keywords
Keywords and phrases are important, but podcast hosts need to mix it up. Use one main keyword per episode. This keyword should have low competition and high search volume to improve your chances of ranking. 316 Strategy Group can help you research and choose which keywords and phrases will help your business or non-profit be successful.
Pick the Right Title
The title of your podcast is like the subject line of an email. If it’s not good, no one will click on it. Appealing titles will encourage people to listen and will keep them coming back.
Transcribe your podcasts for the SEO benefits and reap the rewards as a business owner. Yes, there is a learning curve but companies like 316 Strategy Group will help you research, plan, write, record, and distribute your podcast.