What does it take to crack the Instagram Reels algorithm? At 316 Strategy Group, we excel in crafting viral content that drives traffic and boosts revenue for our clients. Our track record speaks for itself: images with 30 million views, posts gaining 300,000 new followers, and Instagram Reels garnering millions of views. We know that going viral isn’t just about luck—it’s about mastering and leveraging the Instagram Reels algorithm.
Just last week, Makenzie Solma, a digital media creator at 316 Strategy Group, orchestrated the filming, editing, and release of a Reel that went viral. In less than 24 hours, it amassed over 250,000 views, impressing the client with the significant impact on their brand’s exposure and bottom line. Makenzie’s deep understanding of the algorithm is key to our success.
What Is the Instagram Reels Algorithm?
Instagram launched Reels in August 2020, aiming to compete with TikTok. This feature allows users to post short-form video content, which is then pushed to followers and potentially to a broader audience through the Reels tab and the Explore tab. The Instagram Reels algorithm plays a crucial role in determining whether your content gets featured and seen by new audiences.
Makenzie Solma, a digital media creator at 316 Strategy Group, recently had a Reel go viral with nearly 250,000 views in less than 24 hours. “Understanding how the algorithm works is key,” she says. “It’s not just about posting content; it’s about posting the right content at the right time.”
“It’s not just about posting content; it’s about posting the right content at the right time.”
To effectively harness the power of the Instagram Reels algorithm, it’s essential to delve deeper into the specific factors that influence its functioning and how you can tailor your content strategy accordingly.
Why Should Reels Be a Part of Your Instagram Marketing Strategy?
Reels have become one of the most popular features on Instagram, and for good reason. They offer an unparalleled opportunity to reach new audiences and engage with followers. According to data released by Meta, Reels account for over 20% of the time users spend on Instagram.
Bailey Quarles, Director of Social Media at 316 Strategy Group, emphasizes the strategic importance of Reels: “Our team meticulously plans, strategizes, edits, and posts Reels for clients ranging from small local businesses to world-renowned franchises. The engagement rates for Reels are significantly higher compared to other types of Instagram content, making them a vital part of any social media strategy.”
How Does the Instagram Reels Algorithm Work?
The Instagram Reels algorithm is complex and multifaceted. Here are the key factors it considers:
Relevancy
The algorithm determines the relevancy of your content by analyzing hashtags, video frames, audio tracks, posting time, and past interactions. This helps categorize your content and ensure it reaches the right audience.
Interaction
Interaction is crucial. The algorithm favors content from profiles that users have previously interacted with. Daily engagement with your audience can significantly boost your chances of your Reels being promoted.
Timeliness
Instagram favors recent content. Posting your Reels at the right time ensures that your audience is online and ready to engage, increasing the likelihood of your content going viral.
Popularity
Reels that already have likes and comments are more likely to be boosted by the algorithm. However, even new creators can succeed by following the right strategies.
How to Benefit from the Instagram Reels Algorithm
Winning over the Instagram Reels algorithm requires a strategic approach. Here’s how we do it at 316 Strategy Group:
Ensure Your Content Is Fun and Engaging
Creating engaging content is the first step. “Make your viewers laugh, teach them something new, or inspire them,” advises Solma. “Originality and authenticity are key.”
Play by Instagram’s Rules
Adhering to Instagram’s guidelines is crucial. Violating these guidelines can harm your Reel’s chances of going viral and negatively impact your brand.
Keep Your Content Civil
Ensure your content is free of misinformation, violence, and offensive material. Content that violates community guidelines will not be recommended by the algorithm and may be deleted.
Give Your Reels Visual Panache
Using trending audio bits, filters, and camera features can make your Reels visually appealing. Experiment with different angles and shots to keep your content dynamic and engaging.
Deep-Dive Into Tags
Using relevant tags helps the algorithm categorize your content. While you can add up to 30 tags, three to five carefully selected ones usually suffice.
Follow Up On Your Reels
Analyzing your Reels’ performance using Instagram Insights can help you understand what type of content resonates with your audience and the best times to post.
Leverage Cutting-Edge Tools to Master the Reels Algorithm
Consider using Instagram automation tools to enhance your content strategy. Tools like SocialPilot can help you automate your Instagram marketing, gain in-depth analyses of your Reels’ performance, and schedule your Reels for optimal engagement.
Quarles highlights the importance of using these tools: “Advanced tools allow us to personalize content for our audience and automate posting, ensuring we hit the Reels algorithm’s sweet spot every time.”
Businesses Can Expand Their Reach and Grow Their Revenue
Instagram Reels offers a fantastic opportunity for creators to expand their reach and grow their audience. Understanding and catering to the Instagram Reels algorithm is essential for success. By creating original, high-quality content tailored for Reels, using the right tags, and posting at optimal times, you can harness the power of the algorithm and go viral.
To truly maximize the potential of Instagram Reels, it’s crucial to not only understand the algorithm but also to implement effective strategies that resonate with your target audience.
Frequently Asked Questions About Going Viral on Instagram
Is there an algorithm for Instagram Reels?
Yes, Instagram Reels has an algorithm that determines which content gets promoted and goes viral.
How does the Instagram Reels algorithm work?
The algorithm analyzes factors such as relevancy, interaction, timeliness, and popularity to decide which Reels to promote.
How do Instagram Reels go viral?
To go viral, Reels need to be engaging, follow Instagram’s guidelines, and resonate with the audience. Consistent interaction with followers also helps.
How does Instagram decide which Reels to push?
Instagram pushes Reels based on their relevancy, engagement rates, and adherence to community guidelines.
How do I get my Reels noticed on Instagram?
Ensure your content is fun, inspiring, and entertaining. Use vertical video, trending audio, and relevant tags. Avoid recycling content from other platforms.
Interested in learning more about the Instagram Reels Algorithm? Contact a member of our social media team!
