In Articles, Branding, Business

Looking to rebrand the image of your business and wonder what it’s going to cost you? Working within a budget and trying to revamp the look and feel of your business can be a tedious process. Working with a brand designer or agency to create a unique look that can reach your target audience can be one of the best things you invest in for your small business.

The truth is that any business cannot afford to cut costs when it comes to brand design. Being cheap with your visual identity could be harmful to your brand’s image and may cost you more valuable dollars down the line.

Looking for branding services for your business and want to know how much to budget with business branding in Omaha, NE? Continue reading for the best information on how much it’ll be to rebrand and revitalize your business.

Branding with Freelance

When you’re trying to come up with a brand identity, it can be daunting putting trust into another’s hands. Deciding on what process you want to use for how you begin your business branding is important from the start. Looking for freelancers is usually the first option most will go with to save on costs.

Friends don’t let friends  use Fiverr for logo design and branding! ~ Christopher Slater, 316 Strategy Group

Sure you can hire a freelancer for a small fee to design a logo, usually around $100, but what they produce might not mesh with the identity you’re trying to build. There’s also the potential to get stuck with a stock-looking logo or design that won’t help get your brand identity to stand out.

business branding omaha

Our business branding team in Omaha will take the time Rebranding shouldn’t be put in the hands of strangers.

  1. Discovery Phase
  2. Research & Competitive Analysis
  3. Brainstorming & Conceptualization

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets.

The foundation of your brand is your logo. Your website, packaging, and promotional materials–all of which should integrate your logo–communicate your brand.

Why would you put your most public-facing assets and promotional materials in the hands of complete strangers? At 316 Strategy Group in Omaha, we’ll take the time to build a winning strategy for your business.

Professional Business Branding in Omaha

On the other hand, you can instead hire a professional firm. This might cost more but will give you better options of professional talent to work with when rebranding. The cost of brand design in Omaha will depend on the design firm you work with, ranging as low as $500 to high-end projects that can reach $50,000 or higher.

There are a number of different digital marketing agencies in Omaha that you could collaborate with. These companies include 92 West, B2 Interactive, Pixel Fire, Ervin and Smith, LGX Branding, and countless others. There are others with a variety of services, but what you want with your business will decide who you go with. Each company has a slightly different specialty.

Knowing How to Spend More

Regardless of how you approach the design of logos and over-branding, chances are you might overspend. Getting the right look at what you want to convey to your target audience may call for your business to pivot or change things along the way.

When that happens, you need to know how to spend without costing yourself a fortune. This can sometimes require a different logo or look from another designer or agency.

You will have to pay as things are done, but being as specific and direct as possible about what you want will prevent the need to do so over and over again.

Budget Right and Brand Wise

After reading all of this information, you should have a better grasp of what to keep in mind as you take steps to brand your business.

Visit the 316 Strategy Group website to get consulting on branding or marketing services for your business in Omaha. You can read more articles on the 316 Strategy blog and sign up today for consulting on your business.

For business branding in Omaha, call 402-315-9842.

For business branding in Des Moines, call 515-779-6954.

For business branding in Kansas City, call 913-289-3009.

For business branding in Grand Island, call 308-390-7689.

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