In Articles, Web Development, Web Site Design

Killer Web Design

Before you’ve finished reading this sentence, your brain has already decided if this website is visually appealing.

In fact, our brains form this opinion in a mere 50 milliseconds. That means you have a fraction of a second to draw people in with attractive web design—or make them bounce over to your competitor.

What’s the secret to great web design and development? There are many, but here are some essentials to get you started.

Responsive Web Design: A Must

Nearly 53% of visitors will access your website from a mobile device. Responsive web design ensures your site shows up correctly on smartphones and tablets, as well as traditional desktop screens.

The good news is that most current WordPress and SquareSpace templates include built-in responsive design. If you’re operating an older site, see how it appears on mobile screens and make changes if it’s time for an upgrade.

This will also be a huge boost to your SEO strategy, as Google favors sites that are mobile responsive.

Make Your Site Easy to Navigate

Save your creative genius for other web design elements and stick with simple, intuitive navigation throughout your site. No one is going to hang out on your site if it takes more than a few seconds to find what they’re looking for.

Your home page should make it immediately obvious what your company is about. Users should be able to find your products, services, and contact information with just one or two clicks. Display your logo in a prominent location on each page and make sure it links back to your home page.

Choose the Right Color Scheme

The colors you choose on your site should match your overall branding, but there’s more to it than that. Color psychology is a powerful tool that can attract (or repel) your visitors.

Red, for example, enhances excitement and hunger and can lead to impulse buying. Blue is often associated with trustworthiness, while black and silver are viewed as modern and powerful.

When you think about your buyer persona, select a color scheme that will appeal to them, factoring in their age, gender, and social status.

Include Interactive Features

More than half of all visitors to any website spend less than 15 seconds actively reading it. That’s not a lot of time to hook them, so you need more than basic blocks of text to capture their attention.

Video has surpassed blogs and infographics as the most common format for digital marketing, and that trend won’t change anytime soon. You could also consider integrating quizzes, polls, or surveys into your website design.

Content (Continues to Be) King

No matter how perfect your color scheme is or how many interactive features you include, there’s no substitute for high-quality content. There are no hacks or shortcuts to well-written, compelling web copy.

Once you have your basic web design elements in place, focus on crafting engaging content that provides real value for your visitors. That’s the key to turning a casual browser into a loyal customer.

Looking for Custom Web Design?

The tips outlined above will set you on the path to a beautiful, functional website.

Of course, you don’t have to go it alone. If you want to create a professional and high lucrative website, you should consider hiring a professional designer.

Click here to learn more about our web design services or give us a call at (402) 415-9842.

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