When Cheer Athletics, one of the world’s most renowned cheerleading companies, approached us at 316 Strategy Group, they needed more than just a website refresh—they needed a digital transformation. Our goal was simple: create a modern, fast, and visually engaging website that would match their reputation for excellence while driving traffic and engagement through SEO.
Cheer Athletics had long been a leader on the competition floor, but they wanted their online presence to match their world-class status. As they prepared for the launch of their new website, we knew this project had to be as high-energy and polished as their teams are during performances. Over the past few months, our team worked tirelessly to design a new site that would not only look amazing but also rank high in search engine results.
Designing a Website That Reflects a Global Cheerleading Leader
Our talented website designer, Hannah, took the lead in transforming Cheer Athletics’ digital home. Her design skills turned their vision into reality. Here’s how she described the experience:
“My goal in building out the Cheer Athletics website was to make sure their vibrant cheer programs and expertise were accurately reflected. Transforming the site with a new design and layout has been incredibly rewarding and satisfying!” – Hannah Callahan
The new website is fast, user-friendly, and reflects the high standards Cheer Athletics is known for. We wanted visitors—whether they’re athletes, parents, or fans—to experience the energy and professionalism that Cheer Athletics embodies from the moment they land on the homepage.
Joe Kenney, Founder of 316 Strategy Group, expressed his excitement about collaborating with Cheer Athletics:
“Working on this global project with Cheer Athletics was an incredible experience. We aimed to craft a digital presence that reflects their worldwide reputation and dynamic energy, ensuring they are as strong online as they are on the competition floor.” – Joe Kenney, Founder of 316 Strategy Group.
To learn more about our Website Design Services and how we can do the same for your business, click here.
SEO Success: Driving Results for Cheer Athletics
While building the new Cheer Athletics website, we simultaneously focused on implementing SEO strategies on their existing site. We understood that driving organic traffic was crucial from day one, so we crafted a comprehensive SEO plan that would seamlessly transition to the new site once it launched. Over the past six months, we saw:
- 1237% increase in keywords
- 461% increase in traffic
These impressive results were driven by optimizing content with targeted keywords, improving technical SEO, and enhancing the overall user experience. This steady growth has positioned Cheer Athletics to reach new audiences globally, and our SEO Services continue to play a significant role in their ongoing digital strategy.
Personal Highlights: Merging My Worlds as a Coach and Digital Marketer
As the Director of Social Media at 316 Strategy Group and an elite cheerleading coach at Cheer Athletics in Omaha, this project felt deeply personal. Cheerleading has been my passion for over 20 years, so working with a company I’ve admired was an opportunity that merged my two worlds.
Flying to Dallas to meet industry icons like Jody Melton, Angela Rogers, and Brad Habermel was a career highlight. Sitting in a room with people who shaped the elite cheerleading industry and discussing how we could further enhance their online presence was surreal.
Cheer Athletics is not only a dream company to work for, but also a dream client to collaborate with. Watching their online transformation has been one of the most fulfilling moments in my career. ~ Bailey Quarles
Continuing to Grow: What’s Next for Cheer Athletics
The launch of the new Cheer Athletics website was just the beginning. We continue to work with them, ensuring that their digital strategy evolves with their brand. From partnering to enhance their internal social media marketing to ongoing SEO improvements, we’re excited about the future of our partnership and the results we’re achieving together. As we like to say, we’re delivering the #BestoftheBest for the best.
Our new website is up and all our gym owners are loving it! We really needed a big win and you helped us get one—I can’t thank 316 Strategy Group enough! Beautiful work! – Jody Melton, Owner of Cheer Athletics
Looking to Transform Your Business’s Digital Presence? Let’s Talk.
Is your business ready for a digital transformation? Whether you need a new website, improved branding, or a comprehensive social media strategy, 316 Strategy Group is here to help. We don’t just build websites; we build long-lasting digital strategies. Let’s work together to create something extraordinary.
Contact us today to get started!
Author Bio: Bailey Quarles
Bailey Quarles is the Director of Social Media at 316 Strategy Group and an elite cheerleading coach at Cheer Athletics in Omaha. Her unique blend of skills in cheerleading and digital marketing gives her a fresh perspective in helping brands connect with their audience in meaningful ways.
