10 Steps To Finding an Omaha SEO Agency:
- Ask About Industry Experience
- Review Their Client Portfolio
- Review Their Case Studies
- Learn a Bit About Their Mission
- Ensure You SEO Goals Match Up
- Read Online Reviews
- Compare Agency Costs
- Consider Size of Agency
- Review Contract Type
- Frequency of Reporting
Ask About Industry Experience
When you’re looking at SEO agency options, one of the things you should do to choose the right one for you is to ask about industry experience. Ask them how long they’ve been doing SEO work for businesses within your industry.
Additionally, you should ask them for the specific results they’ve generated. Ask them for hard data on how the SEO of businesses they served in your industry improved after they worked together.Review Their Client Portfolio
Something else you should do when choosing an Omaha SEO agency is to review their client portfolio. If they know what they’re doing, they should have already had many clients and evidence of this on their website. Ideally, the SEO agencies you’re considering will have a section on their website. Here, you can learn more about the companies they’ve worked for and what SEO strategies they’ve implemented for them. You might also be able to see the specific types of content they created (such as screenshots from the client websites). You’ll also get an idea of the types of businesses they serve. By taking a look at their client portfolio, you’ll be able to start to see if these companies might be a good match. This is for two reasons.
First of all, if the companies they serve and the work they do for you seem to be similar to your company and the SEO results you want, this is a sign they could be a good match.
Second, you can learn a bit about how they helped these companies out. However, the client portfolio section on the website might not have this information available in-depth. This is why it’s important to visit with them about their success and read their SEO case studies.
316 Strategy Group is a multi-award-winning Omaha SEO agency. They’ve been helping small businesses thrive for nearly a decade! Although they launched as an SEO agency, they added other service lines like website design, photography, videography, logo design, branding, podcasting, and business consulting.Review Their Case Studies
If you want more details on how Omaha SEO agencies have helped their clients, you should review their case studies. Here, you’ll be able to see more than screenshots of client websites or descriptions of how they served their clients. In a case study, you’ll be able to review what the original goals the client had were—and whether the SEO agency was successful at reaching, or surpassing, these goals. You’ll also get information regarding the specific SEO strategies they used to reach these goals. You’ll also know how long it took them to implement these strategies. Depending on how much you know about how SEO works, this can help you decide if their strategies would be right for you. And, of course, if you have any questions about their case studies, you can always ask. Even if you don’t know much, you’ll still get a good idea of how long they’d take and how they would help you. This can help you decide if they’d be right for you. Additionally, if they managed to reach their clients’ goals promptly, this is a good sign. If they surpassed them—even better! 316 Strategy Group was hired by a local Omaha photographer to improve its search rankings. When we started the SEO for the Omaha photographer in March of 2022, he was struggling to be found for common keyword phrases like Wedding Photographers Omaha Nebraska. His official starting rank for this keyword phrase was #25 on Google. Two and a half pages down on Google isn’t where you want to be found if you’re a wedding photographer in Omaha, Nebraska. According to Google, being ranked #25 would glean little to know traffic or leads to the photographer’s business. Over the next few months, a multi-pronged approach to SEO was deployed.
On June 7th, 2022 the Omaha Wedding Photographer was ranked in the holy grail of local SEO…the Google Map Pack! And again, according to Google themselves, the local 3-Pack gets 44-61% of the total clicks. Over the course of a three-month period of time, 316 Strategy Group an Omaha SEO agency, changed the trajectory of this Omaha Wedding Photographer. Our SEO case studies of success include other industries, too:- HVAC
- Automotive
- Chiropractic
- Real Estate
- Education
- Massage Therapy
- Physical Therapy
- Dental
- Child Care
- Interior Design
- Florists
- Construction
- Accounting
- Restaurants & Hospitality
- Boutiques
- Weight Loss
Learn a Bit About Their Mission
Before you hire an SEO agency for your business, it’s important that you know a bit about their values, ethics, and philosophy. If they have a mission on their website, check it out. What is it they bring to businesses in Omaha, Nebraska?
Do they enjoy supporting local businesses? Are they involved in the community? When they do their digital marketing, do they do so ethically?
If you can’t find out much by looking at their mission, or you still want to learn more, you can also follow them on their social media platforms or take a look at their blog posts.
Here, you’ll get an idea of the more “human” side of the SEO agency. This can give you a good idea as to whether you’d want to work with them.
After all, if someone is handling your SEO needs for you, you’ll be spending a lot of time together. You need to get along.
Additionally, if it seems like they truly care about their clients (instead of only money), they’ll likely serve you better. As a prominent Omaha SEO agency, 316 Strategy Group is a leader in the community. We work closely with local non-profits and organizations as well as our own initiatives like our recent book drive that help the Omaha community thrive.Ensure Your SEO Goals Match Up
If you can, study up a bit on SEO so you can figure out what your SEO goals are. For example, do you want to publish more high-quality content with the right keywords? Do you want to focus on your local SEO so you’ll get more local customers walking through the door? Or is your focus on getting more digital traffic so you can gather leads’ information and build up your customer base over time? If you put together your SEO goals, then you’ll be able to ask the SEO companies you’re considering about how they specifically approach these goals. You can find out how much experience they have working on them and what resources they have available to reach them. You can also find out who on staff specializes in reaching them. This can make it more likely that you’ll choose an SEO agency that can serve your specific SEO needs.Read Online Reviews
Reading online reviews is an essential step you have to take to choose the right Omaha SEO agency for you. To get started, take a look at the testimonials page of the SEO agency websites. Here, you can learn what past clients thought of their work.
When reviewing these reviews, pay attention to how happy clients were with the services, whether they’d recommend the agency to others, and if they felt they paid the right amount for the services.
Don’t stop by only reviewing the testimonials on the SEO agency websites. Additionally, take a look at reviews on third-party review websites such as Yelp. Make sure you visit the SEO agencies’ Google My Business pages, too.
When looking at online reviews, it’s important that you not get too worried if there are a few negative reviews. It’s only when there are many negative reviews that you should be concerned. Once you’ve read online reviews about Omaha SEO agencies, then compare agency costs!Compare Agency Costs
Comparing agency costs is something else you should do when choosing an Omaha SEO agency for you. Once you’ve got a list of places that seem like a good fit, ask them what they charge for their services. Note that some will charge for specific services, while others might have packages available. Once you have the different costs in front of you, you can compare how much they are. Keep in mind that, while you might want to take the more expensive options off the list, it might be a mistake to do this. This would be a mistake if they were a great match or a very good agency. However, if they’re completely out of your budget, then it makes sense to take them off. Keep in mind that, if an agency is incredibly cheap, this price could be too good to be true. This is actually a red flag and a reason to question how good their services are. Now that you’ve read the reviews and compared the costs of Omaha SEO agencies, it’s time to consider the size of the Omaha SEO agency.Consider the Size of the Agency
Something else to consider when choosing the right Omaha SEO agency for you is the size of the agency. There are pros and cons to both larger and smaller agencies. Larger agencies have more tools and resources, and they might even have their own processes and software. With SEO, testing is a big element. A larger company has likely had many clients over a long time, which means they’ll have done more testing of their SEO strategies. However, you’ll get less attention at a larger agency. If you really want them to focus on your business over other clients, you might not get prioritized as much as you want. If you go with a smaller agency, you’ll be able to have closer relationships and work more collaboratively with the SEO agency. Additionally, these agencies tend to value creativity and flexibility a bit more. Think about your needs and what kind of relationship you’d like to have with your SEO agency. This can help you decide which side is best for you. Once you’ve done this, you can narrow down your list a bit more.Look for the Right Type of Employees
Megan Oswald celebrating with her client Blane Hunter of Porky Butts BBQ.
Review the Contract Type
You should also take a look at the contract each SEO agency offers, looking over its conditions and terms. When doing this, focus on the term of cooperation regulations and what the termination conditions are. Go with a company that provides you with the option to make the contract duration match up with your expectations and needs. Additionally, when it comes to when the contract can be terminated, ensure the company provides clear details of which conditions would need to be met for this to happen. There are also contracts you should avoid. Contracts to avoid include those that make it difficult for you to terminate them. If others bind you into an agreement for a long period, you should also avoid these contracts. 316 Strategy Group understands the hesitation when it comes to contracts and that’s why they offer month-to-month SEO contracts in the Omaha area. Although the spirit of SEO and search optimization are long-term, they want their customers to jump in with both feet…without hesitation.Form and Frequency of Reports
When you have an SEO agency working for you, they’re going to be working on improving how easy it is for your website to be found when someone completes a search on a search engine such as Google. To do this, they’ll have to improve your content, use the right keywords, think about user intent, and much more. The ideas idea is that, over time, your pages will start showing up higher up in search engine results pages. Additionally, this will improve your website traffic that comes through those search engine results. So, as you can imagine, it’s important to be able to keep track of this in reports. This way you can be sure that your SEO keeps improving. Look for an agency that gives you reports that detail a large amount of information. Additionally, they should do this frequently, such as every week or every month depending on the client and the level of service the Omaha SEO agency is offering.Looking for a Search Engine Optimization company?
Now that you’ve learned how to choose an Omaha SEO agency, you might be ready to start looking for one. If that’s the case, you should look no further than 316 Strategy Group. We’re experts when it comes to SEO (search engine optimization) and we’re recently voted B2B Magazine’s BEST in Omaha!
We’re also based in the Omaha area and serve small businesses there, helping them improve their SEO. To learn more about how we can help you, contact us now.
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