A Thriving Healthcare Practice with a Vision
In March 2022, Balanced Health Clinic of Nebraska opened its doors with a mission: to provide functional family medicine through 100+ unique treatment modalities. Entering both traditional and functional healthcare markets, they knew that a strong digital strategy was essential to stand out, reach the right patients, and build a trusted reputation.
Balanced Health Clinic first learned about 316 Strategy Group through another healthcare provider who had already seen transformational results from our work. Recognizing the need for a strategic digital presence, they reached out to explore how we could help them achieve similar success.”
By May 2023, 316 Strategy Group joined forces with their team to create a digital marketing plan that would expand their online reach, bring in new patients, and position them as an industry leader.
Now, as Balanced Health Clinic celebrates its third anniversary on March 22, 2025, we’re looking back on its incredible growth—from expanding its patient base to moving into a larger facility with a growing team.
How a Strong Digital Strategy Led to Growth
A successful digital strategy isn’t just about being online—it’s about making the right impact in the right places.
Here’s how we helped Balanced Health Clinic drive measurable success.
Local SEO & Google Strategy
As a provider of functional and traditional healthcare, Balanced Health Clinic needed to rank high in search results so potential patients could find them easily.
Key SEO Tactics:
- Keyword Optimization: Strategically aligning their website with high-intent medical search terms to improve rankings.
- Google Business Profile Management: Keeping their profile updated and engaging with patient reviews to strengthen local search visibility.
- Content Development: Creating service-focused pages to highlight their wide range of treatments and improve patient education.
The Result? Balanced Health Clinic quickly secured top 10 rankings for multiple services, leading to a surge in website visits, phone inquiries, and new patient appointments.
The numbers speak for themselves—Balanced Health Clinic saw a staggering 2,500% increase in ranked keywords, dramatically improving their search visibility. This led to an astonishing 28,000% surge in website traffic, bringing in a flood of potential patients actively searching for the services they provide.
“Joseph Kenney, and his team at 316 Strategy Group, have been integral in the growth of our business. He also became an important strategy resource, perfectly merging what we were doing in the physical world with what needed to be done in the virtual world to grow and expand our business in a way that really aligned with our mission” — Sarah Urbanec, Owner & Provider of Balanced Health
Social Media Strategy & Brand Identity
After their SEO success, Balanced Health Clinic expanded its partnership with 316 Strategy Group to include social media marketing. Bailey, our Director of Social Media, worked closely with the clinic to ensure every post aligned with their mission and values.
Social Media Strategies:
- Authentic Storytelling: Featuring real patient testimonials, provider insights, and behind-the-scenes content.
- Engagement & Community Building: Responding to patient questions, encouraging conversation, and fostering trust.
- Consistent Branding: Keeping messaging, visuals, and tone aligned with the clinic’s patient-first approach.
The Result? A growing and engaged online audience, increased brand recognition, and more patient inquiries through social media.
Telling the Right Story: Bailey’s Role in Social Media Success
At 316 Strategy Group, we believe that authentic storytelling is at the heart of great marketing. No one understands this better than Bailey, our Director of Social Media, who has worked closely with Sarah Urbanec, Owner & Provider at Balanced Health Clinic to capture the true essence of their practice.
From sitting in on patient visits to understand the care experience firsthand to arranging professional headshots for the team, Bailey has been immersed in the Balanced Health Clinic brand. By experiencing their work up close, she ensures that every post, photo, and caption genuinely reflects Sarah’s vision and mission.
This hands-on approach has allowed us to create content that feels real, relatable, and meaningful, reinforcing Balanced Health Clinic’s commitment to compassionate patient care.
“Bailey nailed the ‘feel’ of our business with every post. She took the time to understand our message and convey it to the public in a way that resonated.” — Sarah Urbanec, Owner & Provider of Balanced Health
Celebrating 3 Years & Looking to the Future
As Balanced Health Clinic reaches this milestone, we’re proud to have played a role in their journey. Their growth is proof that investing in a smart digital strategy leads to tangible business results.
Balanced Health Clinic’s rapid growth led to an expansion beyond its original space. After renovating their first office to accommodate more patients, they recently moved into a much larger clinical facility to meet the increasing demand for their services. This growth reflects not only their commitment to exceptional patient care but also the effectiveness of a strong digital strategy.
If your business is looking to increase visibility, attract the right audience, and scale, now is the time to take action.
- Is your website driving the right traffic?
- Does your social media connect with your ideal audience?
- Are you ranking high enough for potential customers to find you?
It’s time to take your digital presence to the next level—just like Balanced Health did. Contact us today!
About the Author: Bailey Quarles
Bailey Quarles is the Director of Social Media at 316 Strategy Group, specializing in social media management, account strategy, and content creation. With three years of experience, Bailey has worked with businesses across various industries, helping them establish a strong digital presence through engaging content and authentic brand storytelling. Her hands-on approach allows her to deeply understand client needs, ensuring their social media efforts drive real results.
