At 316 Strategy Group, our projects often span diverse industries and cater to unique audiences. A standout example is the complete overhaul of the Cheer Athletics website—a project where design met functionality to reinforce the brand ethos of a leading name in the cheer industry.
- Client: Cheer Athletics
- Project: New Website Development
- Agency: 316 Strategy Group
Project Vision and Objectives
Cheer Athletics, renowned for their elite status in the cheerleading world, sought to develop a website that mirrored their reputation. The primary objectives for the Cheer Athletics website development included:
- Visual Appeal: Create a site that captures the vibrant and energetic essence of cheerleading.
- User Experience: Develop a user-friendly interface that resonates with both current members and potential recruits.
- Brand Reflection: Craft a digital persona that embodies the spirit of cheerleading, reflecting their “Best of the Best” standing.
These objectives were meticulously designed to ensure that every visitor experiences the passion and professionalism that Cheer Athletics brings to the sport, directly through their online presence.
Design and Inspiration
The design inspiration was deeply rooted in the vibrant energy of cheerleading itself. Our goal was to translate the dynamism and excitement of the sport into the user interface and overall visual experience.
Achieving this was a considerable challenge, given the breadth of information and the diverse audience ranging from young athletes and their parents to experienced cheer professionals. A key innovative feature was the integration of a dynamic program explorer, designed to guide visitors effortlessly through the available programs and locations.
Challenges and Innovations
The development of the Cheer Athletics website posed several challenges, especially in balancing high aesthetic standards with functional design. Key challenges included:
- Responsive Design Implementation: Aligning interactive and responsive design elements with Cheer Athletics’ strict brand guidelines required meticulous planning and execution.
- Intuitive User Interface: Our solution was a seamless, intuitive user interface that enhanced user experience while maintaining an upscale look and feel.
Results and Impact
Post-launch, the impact was immediately evident. Jody Melton, an owner at Cheer Athletics, captured the sentiment, stating,
“Our new website is up and all our gym owners are loving it! We really needed a big win and you helped us get one—I can’t thank 316 Strategy Group enough! Beautiful work!” – Jody Melton, an owner at Cheer Athletics
The new website has driven significant increases in traffic and engagement, with a 358% rise in site visits, dramatically enhancing visibility and helping more people discover Cheer Athletics.
Additionally, Brad Habermel, another owner at Cheer Athletics, noted the extensive impact, remarking,
“The new website is resonating incredibly well across our franchises. It’s uplifting to see such a profound impact on all our locations.” – Brad Habermel, Co-Owner at Cheer Athletics
Reflections from the Team
Bailey Quarles, our project manager and a cheer coach, noted, “Working with Cheer Athletics was a dream come true. Bringing together my passion for cheer with my professional skills was incredibly rewarding.” Meanwhile, Hannah Callahan, the lead designer, added, “Transforming the Cheer Athletics website into a reflection of their vibrant and dynamic programs was a fulfilling challenge.”
“Transforming the Cheer Athletics website into a reflection of their vibrant and dynamic programs was a fulfilling challenge.” – Hannah Callahan, Senior Website Developer at 316 Strategy Group
Final Thoughts
Joseph Kenney, founder of 316 Strategy Group, reflected on the project: “The Cheer Athletics website was a benchmark project for us, showcasing our ability to blend aesthetic design with practical functionality. It’s a testament to our commitment to delivering excellence in every project we undertake.”
“The Cheer Athletics website was a benchmark project for us, showcasing our ability to blend aesthetic design with practical functionality. It’s a testament to our commitment to delivering excellence in every project we undertake.” Joseph Kenney, Founder of 316 Strategy Group
The overwhelmingly positive feedback, along with a striking 358% increase in site visits, underscores the site’s success in boosting visibility and engagement.
This website development project for Cheer Athletics exemplifies how we at 316 Strategy Group harness creativity and technical expertise to not only meet but exceed our client’s expectations. It’s more than just a project—it’s about building a legacy of excellence and contributing to the ongoing success of brands like Cheer Athletics in the digital arena.