Knowing the types of digital marketing is a critical piece to knowing how to turbocharge your business. When was the last time you sat down with a digital strategist to discuss how best to market your small business online?
85% of Americans say that they go online every day. If you’re trying to reach new customers and clients, then using digital marketing is one of the best ways to do it.
When planning a digital marketing strategy, however, it’s important to realize that there are many different types that you can use. You should carefully choose the right types of digital marketing to use and implement a combination that’s right for your business needs.
Here are the main types of digital marketing that your business needs to know about.
- Search Engine Optimization
- Content Marketing
- Video Marketing
- Audio Marketing
- Social Media Marketing
- Influencer Marketing
- Mobile Marketing
- Paid Advertising
- Email Marketing
- Affiliate Marketing
- Business Podcasts
Having the right marketing mindset is important but knowing the types of digital marketing is key to long-term success. So, let’s dive in to learn more.
Search Engine Optimization
Search engine optimization (SEO) is a type of digital marketing strategy that aims to get your website to show up more often in search engines. By using SEO techniques and optimizing your website and its content, its pages will appear more often. This can be very beneficial for your business.
Properly implementing an SEO strategy can help you get more website visitors, and as a result, many more customers as well.
One of the most popular ways to advertise a business online is through content marketing.
With a content marketing strategy, you’ll create content that’s useful for your target audience. They’ll learn more about your business as a result. You’ll work on providing value to your target audience by creating and sharing blog content, videos, infographics, white papers, and other types of content.
Especially when used along with SEO techniques, content marketing is a powerful strategy that can help you get a lot of new website visitors. It can also be very cost-effective and useful for getting long-term results.
Among the many types of content that you can share online, video content is one of the most beneficial. Video has the ability to be very engaging and can also be used to provide a lot of value to your customers.
If you want to boost your marketing efforts online then you need to make sure that you’re making use of video. Spending time creating useful video content for social media channels such as YouTube, Instagram, and Tiktok can be well worth it.
Although it’s not as popular as video marketing, audio marketing is becoming more widely used as time goes by. Audio marketing could include many different activities.
Similarly to running ads on the radio, you can now run audio ads on online audio platforms. This could include music platforms such as Spotify and popular podcast-listening apps. Doing so can be a great way to reach listeners and get your marketing messages in front of your target audience.
In addition to this, creating audio content such as podcasts for your business can be useful for providing your customers with information and bringing them into your world.
Social Media Marketing
Social media marketing is a popular type of digital marketing that many businesses make use of these days.
Posting consistently on social media profiles on platforms such as Facebook, Instagram, LinkedIn, and TikTok can be well worth the effort. Doing so can help your business attract new customers while staying on the radar of existing customers at the same time.
To get even more out of social media, it’s a great idea to run social media ads while also posting consistently as well.
Often associated with social media, influencer marketing has been around for longer than it seems. Celebrities have often appeared in TV commercials over the years.
These days, however, many brands both small and large are working with social media influencers on platforms such as YouTube and Instagram to promote goods and services and to make use of strategic partnerships.
Working with an influencer can allow your brand to get social proof and reach a wider audience. It can be a great tool to use as part of a larger digital marketing strategy.
“Ignoring the impact of digital marketing is like opening a small business but not telling anyone.” ~ Joseph Kenney
Google’s index is now mobile-first and many people use their phones on a regular basis. This means that it’s important to pay attention to mobile marketing as well.
There are various ways that you can market your goods and services to customers on their phones. Doing so can be a great idea, especially if you own a local business and want to get customers to visit your business in person.
Using SMS marketing campaigns or running ads on mobile devices can be a great help for a business.
An essential type of digital marketing is pay-per-click advertising. This includes both search advertising on Google and Bing as well as social media ads on platforms such as Facebook, Instagram, and Twitter.
Running online ads can be a cost-effective way to get more visitors to a website and to get more leads and customers. Paid search is also useful because you’ll be able to target customers based on their interests and demographics and can optimize your campaigns over time.
While many businesses prioritize SMS marketing these days instead, email marketing remains a worthwhile type of digital marketing to use.
Collecting the emails of your customers on your website and blog or during the purchasing process can be very helpful. Once you have a list of emails, you can use email automation tools to send promotional messages to your email list. You can keep your customers in the loop on your business, send them special offers, and remind them what your business has to offer.
Unlike other marketing channels, email marketing provides a direct line of communication to your audience. This means that it can be very useful for a business.
Affiliate marketing has been around for quite a while and remains a pretty good marketing tactic online.
With affiliate marketing, you’ll allow “affiliates” to promote your products and services for you. In exchange for their help, you’ll offer them a commission for any sales that they generate.
Affiliate marketing can be a cost-effective solution for marketing a product or service. You’ll be able to enlist the help of others while only paying them once they actually help you make a sale.
Why choose a business podcast for your small business? Business podcasting is a great way to reach your customers anywhere, no matter what they are doing. Your audience is on the go and can’t always sit down to read your content, but they might be able to listen to it in the car or while on a walk. This makes it easier to ensure that people are consuming your content. Podcasts also show your audience that you are an expert in your industry and that there is a real face behind your brand. When you combine this with an excellent podcast marketing strategy, this is a powerful way to drive sales. To learn more about the benefits of podcast marketing, check out our blog post here!
Interested in learning how a business podcast can impact your small business? Click here to learn more and be connected with a digital strategist.
Understanding the Main Types of Digital Marketing
Image: Award-winning digital strategists.
As you can see, there are many types of digital marketing that you can use to improve your business and get new customers online. Remember that the best approach is to use a combination of these different marketing strategies together if you want to build a strong online presence.