Discover how our Omaha-based team helped a San Diego alcohol retailer increase organic traffic by 41%, grow orders by 35%, and dominate Google rankings — all within 90 days.
Project Overview
- Client: My Bev Store
- Industry: Alcohol E-commerce (wine, spirits, mixers)
- Headquarters: San Diego, California
- Services: SEO, Paid Ads, Technical Optimization, Content Strategy, Email/SMS Campaigns
- Timeframe: 60–90 days
The Challenge
My Bev Store had a great product offering but was struggling with low organic traffic, inefficient ad spend, and inconsistent email performance. They needed a partner with both local SEO firepower and national strategy. Enter 316 Strategy Group.
Strategy + Execution
Led by SEO Specialist Adam Furley and Paid Ads Manager Steve Morse, our Omaha team launched a unified digital strategy that integrated technical SEO, high-intent content, and paid media funnel alignment.
"Good SEO isn’t just about ranking — it’s about writing to convert. Having an editorial mindset with a marketer’s instinct is a lethal combination in this space."— Adam Furley, SEO Specialist
"SEO and paid ads shouldn’t compete — they should reinforce each other. We used organic insights to power smarter ad buys and used PPC data to sharpen our SEO focus."— Steve Morse, Paid Ads Manager
Results
| Metric | Before | After |
|---|---|---|
| Organic Keywords | ~2,000 | 7,286+ |
| Sessions | 341,000 | 482,201 (+41%) |
| Orders | ~3,200 | 4,387 (+35%) |
| Sales | $590,000 | $750,331.49 (+27%) |
| Email Open Rate | 26.2% | 30.7% |
| SMS Revenue | N/A | $40,836.14 |
| PPC ROI | N/A | +24% ROI |
Keyword Wins
- “Blanton’s near me”
- “Jefferson’s Ocean bourbon”
- “buy tequila online”
- “rare whiskey shipping USA”
Targeted keyword gains led to high-converting traffic and increased product discovery through Google.
Unified SEO + Paid Strategy
With Steve Morse’s decades of experience (including accounts like Omaha Steaks), we aligned paid keyword bidding with organic content for compound returns.
"What still works? Deep audience understanding, killer keyword alignment, and ad funnels that actually convert. We did that here."— Steve Morse
Closing Thoughts
From Omaha to San Diego, 316 Strategy Group delivers measurable results that scale. This case study is just one example of how combining SEO, paid ads, and publishing-grade content can ignite brand growth in any market.
