What started at a home in Omaha has now become a revolutionary step in wellness footwear. Earlier today, Tholi Oil, a local Omaha-based company, officially launched the world’s first essential oils sandals on Kickstarter. The company’s ambitious goal is to raise $77,000 to finalize production and bring these innovative sandals to the masses, offering backers the chance to be part of a wellness revolution.
From Crude Prototypes to Global Innovation
The road to developing these sandals wasn’t easy. Co-founders Krista Brons and Rachel Baxter began their journey with dozens of rough, homemade prototypes, experimenting with materials and designs in Brons’ home. The goal? To create a sandal that could do more than just protect your feet—it needed to deliver healing, comfort, and wellness through the use of essential oils.
“Back then, it was a lot of trial and error,” recalls Baxter, CEO of Tholi Oil. “We were working with materials we could source locally, cutting things by hand, testing different ways to infuse the sandals with essential oils. It wasn’t until we partnered with a world-class designer and manufacturer that the vision really started to take shape.”
Activating 72,000 Nerves: The Power of Essential Oils
Unlike any other sandal on the market, Tholi Oil’s sandals are designed to activate the 72,000 nerve endings in your feet with each step, delivering full-body healing benefits. A refillable essential oils cartridge is placed within the sole, releasing the oils through a wool delivery system that connects directly with the feet. With large pores and a dense nerve network, the feet are ideal for absorbing the therapeutic benefits of essential oils.
“These aren’t just sandals—they’re a wellness tool,” says Brons, the visionary behind the product. “Every step you take helps your body absorb the essential oils, which have been shown to support cellular healing, pain relief, and immune health. It’s a way to incorporate self-care into your daily life without having to think about it.”
The Kickstarter Campaign: A Path to Production
The Kickstarter campaign, which runs until October 13th, seeks to raise $77,000 to complete the tooling of the oil delivery system and begin full-scale production. Early backers will be able to purchase the sandals at a significant discount, with delivery expected by December 2024.
Funds raised through the campaign will allow Tholi Oil to take the final steps toward mass production, bringing these unique sandals to market. For many early adopters, the campaign represents more than just an opportunity to buy a pair of sandals—it’s a chance to be part of a wellness movement that could redefine the way people experience health and healing.
A New Era for Wellness Footwear
As more consumers seek natural and holistic wellness solutions, Tholi Oil is positioning itself at the intersection of ancient healing practices and modern design. The sandals, made with eco-friendly materials such as natural rubber, cork, and bamboo, are not only functional but also sustainable. The essential oils used—blends of cassia, cinnamon bark, hyssop, and spikenard—have been carefully selected for their healing properties.
“We see this as the future of wellness,” Baxter explains. “People want products that do more than just serve one purpose. Our sandals provide comfort, but they also offer healing with every step. That’s something you can’t get anywhere else.”
Join the Wellness Revolution
As the Kickstarter campaign gains momentum, both Brons and Baxter are excited to see their vision come to life. They invite backers from all walks of life to join the wellness revolution by supporting their campaign and being among the first to experience the benefits of the world’s first essential oils sandals.
The Tholi Oil Kickstarter campaign runs from October 8th through October 13th. Early supporters can secure exclusive discounts before the sandals become available at full price later this year. To learn more or to pledge support, visit the Tholi Oil Kickstarter page.
Rachel Baxter concludes, “This is just the beginning. We believe that wellness should be woven into every aspect of life, and these sandals are our way of making that possible—starting from the ground up.”
Stay connected with 316 Strategy Group for the latest in wellness innovations and breakthrough products in health and sustainability.
