LIVE video is a way to communicate to a client base in an artless, authentic way. But why would you broadcast LIVE an unpolished video of your most authentic self? Social media marketing expert Ian Anderson Gray says, “For me, I embrace regular LIVE broadcasting. It helps me to connect with my audience on a more human level.”
LIVE content should be focused, with a single message, at a time of day that will enable you to reach your audience
Go LIVE. Don’t Let the Perfect Be the Enemy of the Good
Unfortunately, too many people are seeking perfection. Customers are willing to trade imperfection for “right now” vs. perfection two weeks from now. Ultimately production grinds to a halt in the pursuit of perfection and little is ever produced. We see it time and time again. LIVE is not about being perfect. It’s about being vulnerable and showing those endearing character attributes all businesses have…while establishing your authority on a topic.
LIVE as an unscripted medium is advantageous, since it shows your clients and customers who you really are and what you have to offer them. This behind-the-scenes approach can improve your clients’ confidence in you!
For example, a restaurant might show the process of selecting a menu or cooking a dish. This would be the time to showcase the cleanliness of your kitchen or the dedication to the craft of cooking. For a law office, this might involve a discussion of how they might approach a particular problem that is unique to their target client base.
For me, I embrace regular LIVE broadcasting. It helps me to connect with my audience on a more human level. ~ Ian Anderson Gray
Another useful thing about LIVE is that it enables you to respond to current events as they affect your market. For example, you can inform your client base about how you intend to maintain your operations if you are in the path of a hurricane.
LIVE is an effective means of keeping your website current when you don’t have the time to dedicate to a blog post or a newsletter. Save these broadcasts to your camera roll and repurpose them as YouTube videos, podcasts, or blog entries. LIVE is an excellent way to establish yourself as an authority, to humanize your business, and to connect you to your client base quickly.