In Articles, Instagram

The Perfect Instagram Profile will Turbocharge Your IG Game!

Do you have a business you’re passionate about, but whenever you post on social media nothing comes of it? Instagram business accounts have what you’re missing.

With an Instagram business profile, you can look more professional, get access to your analytics, and take advantage of advertising. Sounds great, right? But how do you do it?

Keep reading to learn how to create a high-quality Instagram business profile so that you can reach millions of new people.

Set Up Your Account

If you already have an Instagram account, go to your settings. Click on “account” and then “switch to a professional account.”  If you don’t have an account already, sign up for Instagram, and then follow the same steps.

You’ll be given the option to choose between a creator or business account. If you’re planning to use Instagram to sell products or services, select the business account. If you plan to interact with brands or create content as an influencer, select creator.

From there, you’ll be able to choose from a list of categories that best represents your business.

Design Your Page

Once you have a business profile on Instagram, you’ll want to make sure it stands out. First, you’ll want to create an attention-grabbing bio.

Use a target keyword that describes your business in your bio. If you have a unique brand hashtag, include that as well. Be careful not to use a general hashtag that can lead to lots of competitors. Put your website in the designated spot.

The use of emojis or bullet points in your bio can make it stand out. It will also be easier to read.

When it comes to your posts, find a color scheme, and stick with it. This will make your page look professional and aesthetically pleasing. We are happy to help you create a striking brand and logo design.

Use the Instagram story highlight feature as an opportunity to make your page cohesive. You can create story highlight covers that match your theme on Canva. Story highlights allow your followers and visitors to see various topics in one place.

Plan Your Posts

Create a calendar for your posts so that you never run out of ideas. You can come up with a hashtag for a weekly series so that one day a week is always covered. Use #MotivationMonday, #SmallBusinessSaturday, or create your own!

You’ll want to plan your posts during high engagement times. You can schedule posts with a business profile, but you’ll need to use a third-party application to do so.

Use appropriate hashtags in each post and aim to post once a day. You can also post on your story every day. Include questions that promote engagement in your captions. Don’t be afraid to do a giveaway every once in a while!

Get Started with Your Instagram Business Profile

Starting an Instagram business profile without a plan can be overwhelming. These tips will help you feel confident and prepared as you create your account.

Don’t wait any longer to make an Instagram business profile. Start connecting with hundreds of potential new customers today.

For more marketing tips and tricks to help grow your business, check out our blog.

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