FOR IMMEDIATE RELEASE
Award-Winning Digital Agency Earns MUSE Creative Silver for Benson Brewery Rebranding Campaign and Two Gold Davey Awards for Print and Promotional Packaging
Omaha, NE – October 26, 2024 – 316 Strategy Group, a full-service digital marketing agency, is proud to announce its recent accolades at both the 2024 MUSE Creative Awards and the Davey Awards, further cementing its position as an industry leader in innovative digital marketing, branding, and design.
At the prestigious MUSE Creative Awards, 316 Strategy Group earned a Silver Award for their groundbreaking work on the Benson Brewery Beer Can Rebranding Campaign, a project that combined creative storytelling with interactive design elements to engage a youthful, craft-beer-loving audience. Earlier this week, the agency added to its trophy shelf with two Gold Davey Awards, recognizing their exceptional print campaign and promotional packaging designs.
Award-Winning Campaign: Benson Brewery Rebranding
The centerpiece of the agency’s recent success is its Benson Brewery Beer Can Rebranding Campaign, a year-long project that launched during the College World Series and captivated local and college audiences alike. Featuring a charming mascot, Tapper, the campaign saw the creation of six distinct beer can designs, each reflecting Tapper’s evolving persona while maintaining brand consistency.
“Our goal was to craft a beer can that wasn’t just packaging, but an immersive experience,” said Joseph Kenney, President of 316 Strategy Group. “The interactive elements, like collectible Tapper stickers and beer darts targets, connected with consumers in a fun, engaging way. This campaign demonstrates how strategic design and creativity can come together to create a deeper brand experience.”
Our goal was to craft a beer can that wasn’t just packaging, but an immersive experience. ~ Joseph Kenney, President of 316 Strategy Group
The rebranding effort included interactive features such as removable, collectible stickers that helped create a sense of community and engagement among craft beer enthusiasts, particularly college students. The campaign’s phased rollout, beginning at the high-energy College World Series and continuing throughout the year, ensured sustained consumer excitement and loyalty.
The launch of College Water was a resounding success, with its unique can design winning over everyone. The popularity of these designs has been so overwhelming that we’re transitioning all our cans to feature the same distinctive look and feel. ~ Joe Carmichael, Founder of Benson Brewery
Joe Carmichael, Founder of Benson Brewery, noted, “The launch of College Water was a resounding success, with its unique can design winning over everyone. The popularity of these designs has been so overwhelming that we’re transitioning all our cans to feature the same distinctive look and feel.”
Recognition at the MUSE Creative Awards
The MUSE Creative Awards, hosted by the International Awards Associate (IAA), celebrates excellence and innovation across the fields of creative design, advertising, and digital media. 316 Strategy Group’s win in the Marketing & Promotional – Promotional Category is a testament to their ability to combine visionary design with functional, engaging marketing.
This marks the fifth MUSE Award for the Omaha-based agency since 2021, adding to its growing portfolio of recognition for excellence in various industries such as real estate, retail, and fashion.
Double Gold Wins at the Davey Awards
In addition to the MUSE Award, 316 Strategy Group also took home two Gold Davey Awards for their creative campaigns in print brand promotion and promotional packaging. The Davey Awards, known for honoring the “Davids” of creativity—small agencies with big ideas—recognize the creative vision and strategic execution behind 316’s work.
“Winning a Davey Award proves our work is among the best in the industry and shows clients we deliver on our promises,” said Joseph Kenney. “These wins are a reflection of our commitment to pushing creative boundaries and helping businesses grow in innovative ways.”
About 316 Strategy Group
316 Strategy Group is a full-service digital marketing and consulting firm based in Omaha, Nebraska, with operations extending to Grand Island, Des Moines, Kansas City, and Nashville. The agency specializes in web design, branding, advertising, marketing campaigns, social media management, and SEO, delivering tailored, data-driven solutions that drive measurable results.
“We’re more than just a digital marketing agency,” Kenney continued. “We are partners in our clients’ growth, working tirelessly to carve out new directions for their businesses. Our passion is our clients’ success.”
Partner with 316 Strategy Group
If you’re a small business or entrepreneur ready to elevate your brand with award-winning creative campaigns, 316 Strategy Group is your partner in success. Our team excels at creating impactful marketing strategies that stand out in today’s competitive landscape. Whether you need branding, web design, SEO, or digital advertising, we have the expertise to bring your vision to life.
Contact us today for a free creative consultation, and discover how we can grow your business with innovative marketing solutions.
For more information, visit www.316strategygroup.com or follow us on [Facebook], [Instagram], and [LinkedIn].
Media Contact: Alejandra Marquez
Director of Operations, 316 Strategy Group
Phone: (402) 616-8277
Email: [email protected]
