A New Era of Paid Media Expertise in Omaha
316 Strategy Group has officially added Jacob Hammes to its growing team, a move designed to strengthen its paid advertising capabilities across TikTok, Meta, and Google platforms. Hammes joins the agency as a Paid Ads Manager and Strategist, bringing with him a proven history of turning modest digital campaigns into six-figure revenue streams.
For Omaha’s small and mid-sized businesses—especially those with products well-positioned for TikTok Shop or Instagram sales funnels—the addition of Hammes represents an opportunity to leverage enterprise-level advertising strategies without leaving the local market.
“Jacob has an entrepreneurial DNA that fits perfectly with the culture at 316,” said Joseph Kenney, founder of 316 Strategy Group. “He’s been in the trenches, growing brands from zero to six figures, and understands how to blend data with creativity. For Omaha business owners who want to see real ROI from their ad spend, Jacob is a game-changer.”
This perspective sets the stage for why Hammes’ arrival is so significant: he isn’t just another marketer, he’s an operator who has built and scaled brands himself.
From eBay Side Hustles to Six-Figure Campaigns
Hammes’ career in digital marketing started long before he joined a formal agency. In his early years, he was selling small products on eBay and online marketplaces, learning the fundamentals of customer acquisition and conversion. What began as a passion project evolved into a career path, as he launched his own websites, managed full customer experiences, and scaled them with paid advertising. One standout moment came from an influencer campaign on what was then Twitter (now X). The initial performance looked dismal, but within hours the collaboration went viral, generating over $50,000 in a single day.
“That campaign reminded me of two things,” said Hammes. “First, persistence matters. And second, social platforms are capable of producing outsized results when timing, creativity, and audience targeting all align. That’s the type of energy I bring to every campaign.”
His story underscores a truth many small business owners know well: results often come from staying the course and continuing to test until something resonates with the right audience.
Why This Matters for Omaha Small Businesses
Digital advertising has never been more competitive. With TikTok Shop rapidly reshaping e-commerce and Meta continuing to be a powerhouse for brand awareness and sales, small businesses in Omaha need an edge. Hammes’ expertise directly aligns with that need. His role at 316 includes planning, launching, and optimizing paid campaigns across TikTok, Meta, and Google; collaborating with the in-house video team to craft TikTok ad creative that converts; coordinating influencer and UGC partnerships to extend reach and trust; training 316’s team and clients on best practices for paid social strategy; and analyzing campaign data to turn insights into measurable results.
“For local business owners, especially those with products that could thrive on TikTok Shop or Instagram, Jacob is here to help connect the dots,” said Alejandra Marquez, Director of Operations at 316 Strategy Group. “He understands how to scale small campaigns into revenue-driving engines, and that’s exactly what Omaha entrepreneurs need right now.”
Her remarks highlight how Hammes’ expertise complements 316’s mission: making sure Omaha small business owners have access to strategies typically reserved for national brands.
Beyond the Metrics
While Hammes is recognized for his professional success, he also grounds his life in family and the outdoors. Recently married to his wife Lexie in 2024, the couple is preparing to welcome their first child in 2026. He enjoys dirt bikes, fishing, and time spent in nature—interests that reflect his belief in balance between performance at work and fulfillment at home.
What Comes Next
The addition of Hammes strengthens 316 Strategy Group’s ability to serve local, regional, and national brands with a deep bench of expertise across SEO, social media, branding, and paid advertising. For Omaha’s small business community, it represents an opportunity to partner with a strategist who not only understands the mechanics of paid advertising but has lived the entrepreneurial journey himself. 316 Strategy Group continues to position itself as the go-to marketing agency for growth-minded business owners in Omaha and beyond. With Hammes on board, the agency is doubling down on what it does best: helping companies grow.
